20,000 real leads by email. How to do it? Personal experience

Hello colleagues! I want to share my experience in scaling sales thanks to E-mail marketing. The article details what tools we use and what results have been achieved.

In order to engage in email distribution, you must first determine the target audience of your product.
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Our target audience is HR directors and managers of small and medium-sized enterprises, from 30-50 years old mainly in the sectors HoReCa, Retail, services and manufacturing. Since Workly is a system for recording the working time of employees of “non-computer” organizations, those organizations where employee's work is valued and it is very important that the employee be in his workplace just the time allotted to him according to his work schedule.

After identifying the identity of the ideal client, we can begin to catch them in various social networks like Facebook, LinkedIn, VKontakte, etc. But, having written to the business owner or manager directly on the social network, we can stumble upon a ubiquitous and cruel ignore! ..

Therefore, I sought out and found for myself 3 tools that work perfectly for determining the list of leads, catching their emails and for automatic mailing.

Do not judge strictly, I can not duplicate content here, the whole article with a detailed description of each stage is now in our blog. Read - you will not regret =)

Waiting for your comments.