Actis purchased by WPP! Details
Today, a deal, unprecedented for Runet, took place - Actis Systems (the second in terms of turnover on the site development market, and in the opinion of many - the first), purchased by the WPP advertising group and merged with Wunderman.
As quickly as possible, the Tagline expert group responded to the event - an interview with Anna Sverdlova was posted on the site, as well as an official press release of the company .
Brief excerpts:
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>> Are changes planned in the management structure of the company? Is restructuring expected?
There are no changes in the management of the company. A slight restructuring will occur due to the “addition” of the Russian Wunderman team to our staff and due to a significant business expansion. More information in our press release.
>> What is the total amount of the transaction? Is the company fully acquired?
The general conditions of the transaction were not disclosed. WPP bought a majority stake, but not 100%.
>> Can we expect similar mergers in the market in the near future?
Most of the large networks present in the Russian market have been studying the Russian web design and web development market in search of acquisitions for several years now. I think that our deal may further encourage this desire. Accordingly, if the interests of global holdings and other studios converge, then we should expect more deals.
As quickly as possible, the Tagline expert group responded to the event - an interview with Anna Sverdlova was posted on the site, as well as an official press release of the company .
Brief excerpts:
')
>> Are changes planned in the management structure of the company? Is restructuring expected?
There are no changes in the management of the company. A slight restructuring will occur due to the “addition” of the Russian Wunderman team to our staff and due to a significant business expansion. More information in our press release.
>> What is the total amount of the transaction? Is the company fully acquired?
The general conditions of the transaction were not disclosed. WPP bought a majority stake, but not 100%.
>> Can we expect similar mergers in the market in the near future?
Most of the large networks present in the Russian market have been studying the Russian web design and web development market in search of acquisitions for several years now. I think that our deal may further encourage this desire. Accordingly, if the interests of global holdings and other studios converge, then we should expect more deals.
Source: https://habr.com/ru/post/30409/
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