18 free photo stocks that will save your ad

Why save?

We place native advertising on large sites: RIA Novosti, AdMe, Layfhakere, Drive2.ru and others. And we do so that the advertisement was as useful as it looked as good and the users liked it as much as the articles on the site.

Advertising becomes a single product from the media.

Brands get more involved customers, and media - money and positive UX on the site.
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Advertising Relap.io

And then photo stocks?

During the work we have made a clear conclusion that the images can greatly affect the result of the advertising campaign.

Creatives for banner advertising do not work in the native

This is an example of how we changed the photo and caption and improved the result.





If the client does not know which image is better to take, we select photos for him and write the headings. Here are the creatives we created for the native campaigns.

Search in photostock - the fastest way to find a picture for native advertising, if you do not have it

The list of sites that we use ourselves:

Stock up

Unsplash

Pexels

IM Free

Startup Stock Photos

Moveast - suitable for advertising travel, many locals from sunny countries.

Foodies Fest - on the topic of food.

Gratisography

Stocksnap

Splitshire

ISORepublick

Raumrot is not very convenient because there is no search. You can only look at the categories, which, it seems to us, are not always well composed. But there are good images.

Imagefinder

BARN IMAGES

Travel Coffee

Visualhunt

Freerangestock - large stock, similar to Google images: you can find any topic, but will have to rake a lot of inappropriate images.

For example, we found here photos of cruise liners . In hipster photo stocks this happens rarely.

Kaboompics

How can you find something there?

Use the search. For example, you sell distance learning courses. To do this, drive into the laptop search, because distance learning, most likely, passes behind a laptop - and choose a photo.







IM Free has an Education section. We look, that there:







After 2-3 requests for different stocks you have 3-5 photos that you can use.

2 tips on how to choose a photo:

1. The photo should organically look in the tape or tile. Remember, native advertising - this means that advertising and media become one.
2. People are better than objects (most often). In 83% of our advertising campaigns, the change of the image of objects in the photos of people gave a CTR increase of 2 times or more.