Advertising services "Incognito"
Client: Mango Office.
Advertised product: Incognito service.
CA: Individual entrepreneurs, private entrepreneurs, experts, representatives of both small and medium-sized businesses (companies up to 30 people), corporate clients (from 50 employees).
Banner weight: 35 Kb, “if a bit more is not scary”
6th version of flash player.
Size: 240x400
Reflecting on the idea, I wanted to reflect Central Asia (who exactly will remain incognito?), I.e. entrepreneur of any level.
The choice fell on the child. Children in advertising - a very bright and attractive image. The law on advertising in this case is not violated, because the field of activity of the company and the context in which the child is served do not contradict it.
Cardboard box symbolizes any office or its absence, according to my idea.
I decided to add interactive to make the banner more interesting.
How was all this done?
I went to the attic, found a cardboard box, like this:
')
From the sunlight passing through a large window in my room, a chandelier, an extra fluorescent lamp, one pillowcase, two chairs and one mop built a photo studio. Filmed on a Canon 400D. Made a photo shoot of the rotation box:
In Photoshop, I made color correction with uncomplicated movements.
I chose the frames necessary for rotation and redrawed them in a flash with a logo applied, like this:
It was pointless to search for a child in the attic, so I went to the drain and bought a photo, this one:
I put it in my box (judging by the expression on his face, he likes it there, which is important).
The rest is a matter of technique.
It was such a banner .
Original article: chulak.livejournal.com/#entry_3468
Advertised product: Incognito service.
CA: Individual entrepreneurs, private entrepreneurs, experts, representatives of both small and medium-sized businesses (companies up to 30 people), corporate clients (from 50 employees).
Banner weight: 35 Kb, “if a bit more is not scary”
6th version of flash player.
Size: 240x400
Reflecting on the idea, I wanted to reflect Central Asia (who exactly will remain incognito?), I.e. entrepreneur of any level.
The choice fell on the child. Children in advertising - a very bright and attractive image. The law on advertising in this case is not violated, because the field of activity of the company and the context in which the child is served do not contradict it.
Cardboard box symbolizes any office or its absence, according to my idea.
I decided to add interactive to make the banner more interesting.
How was all this done?
I went to the attic, found a cardboard box, like this:
')
From the sunlight passing through a large window in my room, a chandelier, an extra fluorescent lamp, one pillowcase, two chairs and one mop built a photo studio. Filmed on a Canon 400D. Made a photo shoot of the rotation box:
In Photoshop, I made color correction with uncomplicated movements.
I chose the frames necessary for rotation and redrawed them in a flash with a logo applied, like this:
It was pointless to search for a child in the attic, so I went to the drain and bought a photo, this one:
I put it in my box (judging by the expression on his face, he likes it there, which is important).
The rest is a matter of technique.
It was such a banner .
Original article: chulak.livejournal.com/#entry_3468
Source: https://habr.com/ru/post/30394/
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