Customized Mythology
Our identity is the image with which we identify ourselves. We can be identified with the community, with the individual, and even with the whole people. This image is always perfect, imaginary. If anything, this is a myth.
Self-identification is the main human need - to answer the question “who am I?”. We will not consider a particular case of Enlightenment, especially since it does not remove the question of identity, but only opens up new solutions for it.
The slogan "Be Russian - buy Russian!" Is an example of aggressive Identity Targeting.
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Identity Placement (Promotion of Identity) - no more creative occupation than the promotion of the brand of tooth powder or soap. Traditionally this happens through the entertainment industry. “Entertainment” is what helps to remove “engagement”. But, losing one involvement, we immediately look for another - this is the eternal engine of progress. Identity Placement is the science to manage the process of self-identification. Unlike Identity Targeting, which collects the fruits of “wild placement” or, if you like, folklore.
Identity Development is a work at the myth level.
But this is not a myth about how our everyday world order was created - how Russia came into being and why elections take place every 4 years - this is the myth that Medved was our first ancestor and, accordingly, we are bears in our hearts. Everything happens within the framework of Imaginary.
Designing Identities at the Imaginary level requires smaller budgets than the traditional way, with the same output conversion.
Self-identification is the main human need - to answer the question “who am I?”. We will not consider a particular case of Enlightenment, especially since it does not remove the question of identity, but only opens up new solutions for it.
The slogan "Be Russian - buy Russian!" Is an example of aggressive Identity Targeting.
')
Identity Placement (Promotion of Identity) - no more creative occupation than the promotion of the brand of tooth powder or soap. Traditionally this happens through the entertainment industry. “Entertainment” is what helps to remove “engagement”. But, losing one involvement, we immediately look for another - this is the eternal engine of progress. Identity Placement is the science to manage the process of self-identification. Unlike Identity Targeting, which collects the fruits of “wild placement” or, if you like, folklore.
Identity Development is a work at the myth level.
But this is not a myth about how our everyday world order was created - how Russia came into being and why elections take place every 4 years - this is the myth that Medved was our first ancestor and, accordingly, we are bears in our hearts. Everything happens within the framework of Imaginary.
Designing Identities at the Imaginary level requires smaller budgets than the traditional way, with the same output conversion.
Source: https://habr.com/ru/post/3034/
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