15 months on Habré: why the hell is it necessary and how to live on?

15 months, 41 publications - ups and downs, flatter praise from fans and tough “hacks” with opponents. It's time to "collect stones." In this topic, we summarize + waiting for your response.


For reference: Yagla is an online service for improving website conversion with dynamic content. We change the content of the page (titles, part of the text, signatures on buttons and even pictures) to user requests from contextual advertising, or links from other sources of traffic, except organic (social and teaser networks, Avito, messengers, Email distribution, etc.). )
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This allows you to create a value proposition exactly for a specific need, a specific group of target audiences, and to increase conversion into applications, orders, and calls.

So, in March 2015, we arrived at Megamind immediately after the division of Habr. Why exactly here? Yagla is a new product for the market, a new ideology in Internet marketing.
Therefore, we were looking for a solution, not so much for advancement, as for building a community — a place for sharing results, discussing controversial issues, and learning. Megamind was perfect for this. Let them say that it was mostly the developers who read it, the very first publications brought not just questions, but samples in practice - registration with the service. From marketers and contextual advertising specialists.

Here we explain to those who need it and how everything works: “On the way to personalization: Systems of adaptive content” .

And here - what it gives with examples: “How to increase the return on contextual advertising: Adaptive content”

Feedback from support:



Before rejection:



We did not hesitate to talk about the success of our users:

“Case: How to sell 10,000 products on 1 landing page and earn an additional 5,000,000 rubles a month”

“3 cases of introducing dynamic content that increased the return on contextual advertising 3 times”

In time-outs, cases were diluted with translations of The Best practice from Burzhunet:

"When the rules for increasing conversion do not work: 7 great failures"

Fought cloaking charges:

"How not to grab the ban in search engines: dynamic content against cloaking"

Talked about the changes in the work of Yandex Direct:

"New auction in Yandex Direct: 3 changes and how to use them"

And just jiving:

"How to fail conversion optimization: 10 bad tips"

Interestingly, the highest rating for all the time has gained a post with a transfer case for startups:

"3 mistakes that almost killed a cool startup"

What is the result: Each post brought from +4 to +13, got to the 2nd place in the hubs "Increase Conversion", "Contextual Advertising", "Internet Marketing", and 224 users registered in the service with articles on Megamind. Good enough result. Honestly, they thought it would be worse.

Everything turned upside down after the death of Megamind.

The total rating of the last two articles -9. Rating, of course, is not the main indicator (we note 4 registrations), however ... It can be seen, our sharp language played a cruel joke)

It's a shame, but not fatal. The point is this. Tomorrow is the expiration date of the corporate blog Yagla. After a long reflection, we decided to leave Habr and move to Cossa. At the same time, your opinion is important for us: how much you are interested in the practice of increasing conversion, traffic segmentation, creating value propositions. Is it worth writing about it?

We take everything: tomatoes and marmalade.

Alexander Alimov, CEO Yagla.ru