ShopConf 2016 - June 17 in Skolkovo - the program is formed

There are already quite a few e-commerce conferences in Russia. All of them are interesting in their own way. However, there has not yet been a single conference at the junction of the world of programmers and the world of online store owners.

In an attempt to correct this situation, the organizing committee of the fairly well-known DevConf conference programmers in the world created a new event - ShopConf - a sort of fusion of the programmer and trading community.
We deliberately abandoned the PR reports in the direction filled with interesting speeches. We focused not only on the successful sales orchestra, but also bring to your attention reports at the interface of the programmer platform, engine and successful sales experience .

We are trying to lead to understandable simple dialogue between the customer and the programmer.

Kuzma Feskov in his report will tell you how to build work with programmers correctly, if you don’t understand anything in programming. Simple and clear ways to control will allow you to always keep your finger on the pulse. Save your money, as well as to protect your online store from accidents. He will share with you ways to protect the personal data of your customers, as well as tell you how CRM differs from CMS and why it is important to understand these differences. Ponders on the choice of engine for your online store and the pros and cons of boxed and custom-made solutions.
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Natalia Karpenko will touch on a very important topic of working with Google Merchant. At that time, as more and more entrepreneurs are unhappy with Yandex, this platform is gaining momentum and allows you to advertise your products at least effectively. We will talk about differences in the Yandex and Google services, find out the subtleties of placement and settings, examine the rate management system and tell you about the pitfalls of this system. In general, at the end of the report you will be able to work with this tool, if not as a professional, then as a trained entry-level specialist!

Email marketing is one of the most important sales tools today. In his report, Alexey Rakhmanin will focus on automating email marketing. That will significantly reduce costs and improve the efficiency of mailings. From the report you will learn what a transaction is, how to properly and effectively build a chain of letters and learn how to create effective trigger mailings. Abandoned shopping cart and customer base reactivation are one of the most important and pressing problems of online stores and will not be left without attention!

Contextual advertising can be both an effective sales tool in any business, and a bottomless pit devouring your money. Elena Firsova - a serious expert in the field of contextual advertising - will not allow the loss of your money! Her report will tell in detail how to create advertising campaigns correctly and effectively, how to keep your ads up to date, what categorical ads are, and how to stop and start companies correctly and on time. Income optimization and conversion - also will not go unheeded!

Dmitry Popov will tell about the strategy of a full expansion that is gaining momentum . How to reduce your costs by transferring the warehouse and packing the goods in complete center? What is a complete filment and how it works. Why and to whom it can be profitable. In general, a comprehensive detailed story awaits you in this report!

It is no secret that many stores live, in fact, on random orders. Alexey Kravets, in his report, will put an end to this waste! We will talk about repeat sales, about how important and necessary it is to keep your customer and turn him into a permanent one. This will allow you to reduce advertising costs, create your customer base and sell, sell, sell ... The customer base is the key to the stability of your business.

You have grown up and you already have a staff of employees who make and answer phone calls? It is no secret that every contact with the client is very important. Nikita Strelnikov will raise an important topic - the work of a call center. How to make call scripts correctly, how to see the problem in time, listening to the records of your managers' calls with clients, the detection of “blind zones” and the correct work to eliminate them. With real examples from his wide experience, Nikita will tell and show how to properly set up work in his store.

Konstantin Naichukov will raise the difficult but interesting topic of generating contextual ads with a large number of products . He does this on the example of the largest online store Ozone. He will simply talk about complex algorithms, the main directions and ways of organizing such a generation.

The theme of working with a large number of goods will be picked up by Taras Gushcha . In his report, you will hear about how to work correctly with a large number of nomenclature, optimize product offers, create leads, and work out individual pages. We will talk about the uniqueness and similarity of products. You will learn what clustering of the semantic core is and what it is eaten with. Let's talk about external factors and work with analytics.

In modern reality, nowhere without the processing of personal data . Demian Ramensky - a leading expert in the field of personal data processing - will help not to be trapped. We will talk about why any online store is a personal data processing center, what legislation it falls under and what to do with all this. What should the owner of an online store do to sleep? How to protect yourself and your customers? What practices and approaches in the processing of personal data exist? As you can see, the range of issues raised in this report is very wide and interesting!

It is no secret that many people measure the success of their online store only with money that they can put in their wallet at the end of the reporting period . Sergey Grinkevich raises an important question in his report - the question of operational management. We will talk about how to find out at any time in the "plus" your store or in the "minus". For what reason and how do these or other financial problems of an online store arise? How to avoid a cash gap? And most importantly, how to increase the profits of your business. You must admit that the list of these questions is vital and you will get answers to all of them!

Alexey Sulin will talk about how to protect your online store with an offer . What is an offer and what is the risk of its absence. We will talk about what offers are and how to make it specifically for your type of activity.

Alexander Liang will talk with you about how important it is to have unique content on the site, and not just the content, but your customers' experience in using certain products . How often we rely in our choice on the experience of previous buyers. He will look at customer interaction patterns to get high-quality product reviews for your online store. And also consider other ways to interact with your audience.

As you can see, our program covers a large number of interesting topics, and the opportunity to socialize and find in our team the leading developers of the Runet makes a significant treasure in favor of deciding to attend our conference !

During the break, you can visit the industry fair, where leading companies in the field of Internet technologies will be represented.
Technological platforms, representatives of popular CMS / CMF, companies for the delivery and organization of corefillment.

In general, everyone will be able to find an interesting report and usefully spend this day on June 17, 2016 among thousands of like-minded people.

Partners in 2016 were: TASS, VKontakte, Badoo, Postgres Professional, Selectel, NetCat, ElbuzGroup, ItSoft, Reg.RU, CentosAdmin.ru, Joomla.ru, CMSMagazine, E-Lama.ru, Ti-me.ru, TVM .ru, Sesmik CMS, Torarchuk.ru

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All thoughtful, read this opus until the end of a discount on participation! See you at ShopConf