Service "Case of the Day" and two new ratings on Ruvard

Hi, Habr! Recently, we launched a bunch of new pieces, and decided to write one post with a brief digest of the latest announcements:


First , we launched the Case Day service . Every day at midnight on Ruvard another case from agencies / producers is published (the editors choose the best from among all the added ones). Themes are the most diverse - from new sites and applications to complex advertising digital campaigns. You can go every day and watch a new story.

Secondly , today we published a fresh ranking of SEO companies 2016 .
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Thirdly , a little earlier we published the rating of SMM agencies for 2016 . Many changes took place, including a change of leader.

And we have formulated some important trends in the development of the SMM segment:

The SMM market experienced a phase of active chaotic growth in 2013-2015, in 2016 the process of consolidation and systematization of the segment began. The key trends in the development of the Russian SMM segment are “measurability” and “integration into a common media mix”.

• In the new era of performance marketing, SMM activities began to be subject to appropriate requirements for measurability and planning of the achieved result. All major sites have significantly increased the functionality of tracking performance and collecting statistics, there are many services that allow you to aggregate data through various channels, conduct effective monitoring, read key KPIs “on the fly”.
  
  
• A major customer stopped making SMM "to be" and began to set objective objectives, comparing their effectiveness with other available channels of digital communications. The development of the ideology (and tools) of CRM marketing allows you to include SMM activities and their result in general client marketing cuts, sales and retention funnel.
  
  
• In many industries, it is understood that SMM cannot be an effective tool for leading generation of new customers, but works well for reputational marketing, gathering feedback and engaging and retaining the existing customer base.
  
  
• From the point of view of the market of SMM agencies, the economic crisis had a healthier rather than negative impact on the segment. Agencies that are not able to quickly adapt to the needs of the client, do not have effective customer service, on the one hand, and powerful technical tools on the other hand, leave the market or reorient themselves to work with small customers, providing them with the simplest “page and group management” services.