SMS as a secret weapon
New in Hive: 3 effective business case sending SMS
Despite the proliferation of all sorts of different messengers, SMS remains a very useful tool, but not so much for ordinary people as for business. Similarly, requests from our clients periodically appear: “Is it possible to send an SMS in some cunning way?”.
The answer to this question is actually not as simple as it seems at first. Simply connecting the service from your main carrier will be very expensive, and will not allow you to do various clever things, which we describe below. And not every PBX can correctly support sending SMS through external gateways.
Therefore, we decided to go further and set up our SMS service, which can send a message to any number of mobile operators in the Russian Federation. One of its advantages is the price. The cost of sending, of course, depends on the monthly volume, but in any case is not more expensive than on the tariffs of cellular operators. Practical and efficient.
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Integration, integration and again integration
But little sense from the gateway, if it is not integrated into the system. That is, we are not talking about entering phone numbers for mailing or copying them “stacked” from one system to another. In Hive PBX, as well as in ZeON installations, you can use the integrated SMS service.
Consider several business cases that have already been implemented in the system and are being launched, which is called “one click away” with some refinement by our specialists for the existing infrastructure of the customer.
Sending SMS from cloud PBX
When you serve customers, SMS is one of the most convenient ways to inform a person about any events, including to transfer contacts to him or to tell the meeting time. For users of our cloud-based Hive PBX, these functions have become available directly from the personal account. That is, you can enter the site and send an SMS in a special form by entering a phone number and a message. At the same time, your client or partner will determine the official telephone number of your company.
Direct shipment from CRM
habrastorage.org/files/d04/b86/445/d04b86445873471a9af9915d558e2e1b.png
Widget to send SMS to the main contact number in AMO CRM
As we wrote earlier, the Hive PBX is integrated with AMO CRM , and the SMS sending gateway can be built directly into the system. That is, we can provide the manager with the opportunity to send SMS directly from the client’s card - both with standard text and write an individual message. To do this, simply enter a message in the form or use a standard template. After pressing the button, the desired message will go to the main telephone number of the client, tied to the card.
Sending SMS can be tied to the movement of the transaction on the “sales funnel” in the CRM system
API integration
But for those who themselves know what they need, we add to our standard API Hive, presented earlier, new methods related specifically to sending SMS. That is, it is possible to customize the sending of messages for any event, collect text from templates and send them fully automatically. Nothing is impossible! You can either use a separate form to send an SMS, or embed a sending function, linking it to specific triggers, for example, changing the status of an order. The entire integration process is taken up by our specialists.
The best approach
In other words, there are many ways to effectively use the SMS service, integrating it into your business processes. Together with the virtual Hive PBX and ZeON PBX installations, you get a ready-made short message service that will help you be closer to customers without any extra effort and at very modest costs. You can also order the SMS sending service in addition to the existing PBX, and IPtelefon specialists will help to configure it in accordance with existing practices and integrate with the installed information systems.
Despite the proliferation of all sorts of different messengers, SMS remains a very useful tool, but not so much for ordinary people as for business. Similarly, requests from our clients periodically appear: “Is it possible to send an SMS in some cunning way?”.
The answer to this question is actually not as simple as it seems at first. Simply connecting the service from your main carrier will be very expensive, and will not allow you to do various clever things, which we describe below. And not every PBX can correctly support sending SMS through external gateways.
Therefore, we decided to go further and set up our SMS service, which can send a message to any number of mobile operators in the Russian Federation. One of its advantages is the price. The cost of sending, of course, depends on the monthly volume, but in any case is not more expensive than on the tariffs of cellular operators. Practical and efficient.
')
Integration, integration and again integration
But little sense from the gateway, if it is not integrated into the system. That is, we are not talking about entering phone numbers for mailing or copying them “stacked” from one system to another. In Hive PBX, as well as in ZeON installations, you can use the integrated SMS service.
Consider several business cases that have already been implemented in the system and are being launched, which is called “one click away” with some refinement by our specialists for the existing infrastructure of the customer.
Sending SMS from cloud PBX
When you serve customers, SMS is one of the most convenient ways to inform a person about any events, including to transfer contacts to him or to tell the meeting time. For users of our cloud-based Hive PBX, these functions have become available directly from the personal account. That is, you can enter the site and send an SMS in a special form by entering a phone number and a message. At the same time, your client or partner will determine the official telephone number of your company.
Direct shipment from CRM
habrastorage.org/files/d04/b86/445/d04b86445873471a9af9915d558e2e1b.png
Widget to send SMS to the main contact number in AMO CRM
As we wrote earlier, the Hive PBX is integrated with AMO CRM , and the SMS sending gateway can be built directly into the system. That is, we can provide the manager with the opportunity to send SMS directly from the client’s card - both with standard text and write an individual message. To do this, simply enter a message in the form or use a standard template. After pressing the button, the desired message will go to the main telephone number of the client, tied to the card.
Sending SMS can be tied to the movement of the transaction on the “sales funnel” in the CRM system
API integration
But for those who themselves know what they need, we add to our standard API Hive, presented earlier, new methods related specifically to sending SMS. That is, it is possible to customize the sending of messages for any event, collect text from templates and send them fully automatically. Nothing is impossible! You can either use a separate form to send an SMS, or embed a sending function, linking it to specific triggers, for example, changing the status of an order. The entire integration process is taken up by our specialists.
The best approach
In other words, there are many ways to effectively use the SMS service, integrating it into your business processes. Together with the virtual Hive PBX and ZeON PBX installations, you get a ready-made short message service that will help you be closer to customers without any extra effort and at very modest costs. You can also order the SMS sending service in addition to the existing PBX, and IPtelefon specialists will help to configure it in accordance with existing practices and integrate with the installed information systems.
Source: https://habr.com/ru/post/302598/
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