Mary Miker Report on Internet Trends 2016

The fastest way to find out everything that is happening in the technology world today is to read this report. Mary Meeker (partner in Kleiner Perkins) is known for publishing collections of the most important statistics and technology development trends.
The report by Mary Miker reflects everything: from the issues of financing climatological research to smartphone penetration data, from statistics of technological giants to the market of advanced inventions.

Below is attached the full version of the report of the legendary Mary Meeker.

Highlights

• The global Internet penetration rate increased by 9% compared to last year and reached 3 billion users or 42% of the world's population.
• The growth of smartphone penetration is slowing. Android has increased its market share, despite the decrease in the average selling price of a smartphone
• Audience audience video is developing at an explosive pace, the flagship in this issue, of course, is Snapchat and Facebook Live. At the same time, video ads do not always show efficiency.
• Facebook and WeChat are the market leaders for instant messaging. We are now witnessing their rapid growth and evolution from the possibilities of simple textual communication to the development of options for bright self-expression and even e-commerce.
• The US advertising market is growing. Google and Facebook control 76% of the market and continue to grow. Advertisers are still spending too much on obsolete sites, and not on new media, although the audience has obviously moved
• Miker predicts the boom of voice interfaces because they are fast, simple, personalized, cheap and allow you to keep your hands free. Already 20% of Google’s Android searches are voice-activated, Amazon Echo sales are growing as fast as iPhone sales are falling
• The United States may once again become the leader in the auto industry thanks to innovations from Tesla and Google. In general, a decrease in the number of car owners is expected thanks to services such as Uber / UberPool, which are becoming a massive trend.
• China's Internet trends look better than in the US, we are witnessing the international growth of powerful Internet giants
• Non-technological giants acquire technology companies to stimulate growth and a general transition to digital format for collecting, storing and processing data