A few more words about the company's mission
Good afternoon, dear readers of Habrahabr!
After today's news, I wondered if my previous and future publications about building a company would be in demand, so I dedicate this post to those who also came to me from Megamind, and to new readers from Habrahabr.
With this publication I will finish a series of articles about the mission of the company being created.
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This article will be a kind of summary, supported by a fresh look and new ideas.
1. How to define the mission and purpose
One of the most difficult questions that are familiar to us from the classics: what to do? When I tried to give advice to my friends, even to myself, I came across what looked like a finger poking at the sky. Time after time, any offer was rejected, as “Everything is not right, I don’t know what I want to do.”
And the thought occurred to me that the goal (mission) could be defined using the “From Reverse” method. That is, to answer not the question “What do I like?” Or “What do I want?”, But “What do I not like?”, “What would I like to fix?”. Such goal-setting will be based on the real needs of the author of such goals or his environment, and it will be much easier to form a goal.
2. What does the mission give?
The mission gives a vector of development. On the way to it, as well as to the goal, you can make mistakes, fall, but at the same time always know and understand why a company exists, and what you need to achieve in the end.
3. Mission and Leading Companies
My personal experience gives a clear understanding of the fact that all companies that are leading today in the market have a mission of their activity. And when it is the other way around, if a company has a greater goal than just making money, then buyers yearn for it.
4. Instead of postscript. From whom to take an example
Often I hear that in Russia there are companies of 2 types: foreign and "Our". What do I mean by "our"? The rolling-roll sales scheme, cronyism, gray salaries - all this is the first thing that comes to mind, but it is precisely the absence of missions for such companies that primarily distinguishes "us" and foreign companies. And do not justify it by the fact that we have our own specifics. Quality service (based on a clear mission) has no borders and nationalities. Bad service makes service worse. Only a constant striving for improvement can get out of this loop. How to find areas for growth? Find out what does not suit your customers. Very simple and at the same time very effective. How to improve it? This is another story.
Thanks to all the readers of Megamind that have been with me throughout this year, long live the new readers from Habr, I am always open to criticism and your comments.
After today's news, I wondered if my previous and future publications about building a company would be in demand, so I dedicate this post to those who also came to me from Megamind, and to new readers from Habrahabr.
With this publication I will finish a series of articles about the mission of the company being created.
')
This article will be a kind of summary, supported by a fresh look and new ideas.
1. How to define the mission and purpose
One of the most difficult questions that are familiar to us from the classics: what to do? When I tried to give advice to my friends, even to myself, I came across what looked like a finger poking at the sky. Time after time, any offer was rejected, as “Everything is not right, I don’t know what I want to do.”
And the thought occurred to me that the goal (mission) could be defined using the “From Reverse” method. That is, to answer not the question “What do I like?” Or “What do I want?”, But “What do I not like?”, “What would I like to fix?”. Such goal-setting will be based on the real needs of the author of such goals or his environment, and it will be much easier to form a goal.
2. What does the mission give?
The mission gives a vector of development. On the way to it, as well as to the goal, you can make mistakes, fall, but at the same time always know and understand why a company exists, and what you need to achieve in the end.
3. Mission and Leading Companies
My personal experience gives a clear understanding of the fact that all companies that are leading today in the market have a mission of their activity. And when it is the other way around, if a company has a greater goal than just making money, then buyers yearn for it.
4. Instead of postscript. From whom to take an example
Often I hear that in Russia there are companies of 2 types: foreign and "Our". What do I mean by "our"? The rolling-roll sales scheme, cronyism, gray salaries - all this is the first thing that comes to mind, but it is precisely the absence of missions for such companies that primarily distinguishes "us" and foreign companies. And do not justify it by the fact that we have our own specifics. Quality service (based on a clear mission) has no borders and nationalities. Bad service makes service worse. Only a constant striving for improvement can get out of this loop. How to find areas for growth? Find out what does not suit your customers. Very simple and at the same time very effective. How to improve it? This is another story.
Thanks to all the readers of Megamind that have been with me throughout this year, long live the new readers from Habr, I am always open to criticism and your comments.
Source: https://habr.com/ru/post/300880/
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