Android'mania: over four years, Google Play revenues have grown more than 35 times

Source: App Annie

Google Play shows rapid growth in revenue and downloads: the number of downloads has increased by almost 4 times, and revenues from the sale of applications have increased by 35 times. Last year, the store outperformed its main competitor iOS in the US.

The “games” category on Google Play accounts for about 40% of the total downloads for 2012–2015 and about 90% of the total earnings. High performance in the number of downloads and revenues from sales of virtual goods was also demonstrated by applications in the “social” and “communication” categories.
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Such a conclusion was made by analysts App Annie in his study. They prepared a report on the most popular and profitable applications in this store.

According to the number of downloads for all the time of observation among the gaming applications, Subway Serfers “endless runner” leads . In second and third place is the Candy Crash Saga and the alien pet simulator Pou . It is followed by Temple Run 2 and Hill Climb Racing . It is noteworthy that in terms of revenue Subway Surfers is not included in the top 5 applications. Angry Birds takes 8th place.

In the first place in terms of profitability is a Japanese puzzle with RPG elements Puzzle & Dragons , in second place is Clash of Clans , in the third one is another Japanese game Monster Strike , also a puzzle with RPG elements. This is followed by Game of War: Fire Age .

Casual games took 9 out of 10 positions in the rating of Google Play games for all time, which confirms the hot interest in similar games around the world - both from gamers and casual players, the App Annie report says .

Among non-gaming applications, Facebook and WhatsApp were the leaders in downloads (in the iOS ranking, they did not make it to the top lines, although they were in the top ten). In terms of revenues among non-gaming applications, services specific to the Japanese market are leading - LINE , LINE PLAY, LINE MANGO, KakaoTalk, and so on. In addition, Pandora Radio and Tinder dating service entered the top ten, despite the fact that he introduced paid services only from the first quarter of 2015.

Emerging markets have become one of the growth drivers of Google Play, thanks to the development of infrastructure and the increasing popularity of smartphones, the researchers note. According to the authors of the study, Android-based phones dominate in East Asia and the culture of mobile games is very well developed.

App Annie app store revenue data is received from publishers, it does not include advertising revenue in apps.

App Annie also presented a general report on the market situation for the first quarter of 2016. It turned out that Russia closes the top five countries in terms of aggregate downloads on Google Play and the iOS App Store.

The United States, China, Brazil, India, and Russia are the leading countries in terms of aggregate downloads on Google Play and the App Store . In terms of aggregate revenue in Google Play and the iOS App Store, everyone beat the United States, Japan, China, South Korea, and the United Kingdom.


Source: App Annie

Applications category "Entertainment and Music" showed a significant increase in revenue in the first quarter of 2016 compared to the same period last year (especially for iOS).