Google prohibits advertising credit services in AdWords

Today, Google announced changes in the advertising policy in AdWords - now advertising services that provide credit services will be much more difficult. The changes will take effect on July 13 and may significantly complicate the process of advertising for some large companies. Changes in the AdWords advertising policy will affect all services that provide loans for a period of 60 days, as well as at an interest rate of 36% per annum.

“Our research has shown that loans with such conditions can cause users to get loans from unverified sources. To avoid this, we decided to introduce such restrictions.
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When advertising is good, it is interesting for users, useful for brands, business and the product as a whole. Unfortunately, not every advertisement is like this - some of them turn out to be malicious and provide services to scammers, ”said David Graff, director of product policy at Google.

Previously, Google has already encountered difficulties after placing advertisements in certain countries. In these cases, the search giant was accused of insufficient moderation of advertisements, which could, if not exclude, then reduce the likelihood of publishing inappropriate ad content. As a result, in the case of search queries on loans, Google began to show ads only on target request or on thematic sites. In total, Google blocked in 2015 more than 780 million advertisements, which is 50% higher than last year.

New advertising rules will further complicate the development of services such as the Lending Club. It is quite symbolic that the announcement of changes occurred just after the scandal over the sale of a low-level loan portfolio , in which the Lending Club leadership was involved. If, up to this point, investors of such services have already had problems with a potential assessment of the prospects for the development of such services, the complication of the advertising process will only add to the reasons for refusing to invest.