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Zynga mobile gaming profits continue to grow - App Store main source of revenue

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In recent months, Zynga did not please analysts - the company even decided to sell its headquarters, part of which was going to be leased in the long term. The company recently reported for the first quarter of 2016, within which it was able to generate revenue of $ 182 million, which significantly exceeded analysts' expectations of $ 162 million and Zynga's forecasts of $ 150 million of profit for the quarter.

The report Zynga mentioned that Facebook has ceased to be the main platform for the company's projects - now the place of the social network is occupied by the App Store. The total daily active audience of players has grown by 7% over the last quarter. It is noteworthy that the company achieved these results after 60 days of work of the former vice-president of EA Mobile Frank Guibo as CEO in Zynga.
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“From the moment I started working at Zynga, the amount of available time and leverage that could be used to improve planning and targeted cost control was a big surprise for me.

This meant starting a more disciplined and consistent development, as well as establishing interaction between the teams. In the near future, there are no barriers to Zynga's profit growth at the level of other companies, ”said Frank Guibo to GamesBeat.

Zynga received most of the profits from the FarmVille project for Facebook, but later faced serious competition in the mobile market in the face of companies such as King and Supercell. Now the situation has changed - 76% of Zynga profits in the first quarter of 2016 fell to mobile games, which shows an increase of 31% year over year. For the next quarter of 2016, Zynga is forecasting a profit of $ 170– $ 180 million. This year, Zynga is going to launch several projects: the CSR2 race, the Dawn of Titans strategy and FarmVille: Tropic Escape, which can later help the company grow significantly over the course of 2017 considering a successful launch.

Source: https://habr.com/ru/post/300622/


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