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A drop in the ocean: in India, the Ola Cabs user audience exceeded the Uber audience by more than 2 times



India's largest taxi service, Ola Cabs, has shown growth again. His audience is now more than double the Uber user audience in India. Such conclusions were made on the basis of the results of the research company Truecaller. The Truecaller service is used to identify the subscriber on an incoming call and block spam. Specialists analyzed incoming and outgoing calls from numbers assigned in India to Uber and Ola Cabs.

According to Truecaller , from January to March-month, users made 59.5 million outgoing calls to the Ola taxi service and received 42.5 million incoming calls from it. For Uber, these figures are respectively 24.5 million and 13.6 million. It is worth mentioning that the exact number of active users of Truecaller in India is unknown. Therefore, deviations from the given data are possible.
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TechCrunch reminds us that WhichApp , a service that allows you to share your favorite apps with other people, also revealed similar statistics on the use of taxi services.

Truecaller experts explain that the analysis of calls also shows how insignificant the number (less than 10%) of Indian residents use taxi services. Therefore, their achievements in expanding influence in the Indian market are for the time being a “drop in the ocean”: both competitors have prospects in this market, and so far they “do not interfere” with each other.

March 23, it became known that Uber accused Indian rival Ola Cabs of creating 90 thousand fake accounts and ordering 400 thousand fake trips. This is done to undermine the credibility of Uber from the drivers, according to the company. In addition to the mass cancellation of orders, the American service faced fake news about the success of Ola. According to Uber, the news is not true.

The lawsuit filed in the High Court of Delhi County. The hearing is scheduled for September 14, 2016.

According to Uber, the damage from the actions of Ola will be 500 million Indian rupees (about $ 7.5 million): about 20 thousand drivers, misled by an Indian company, refused to cooperate with Uber. The plaintiff asks the court to ban the activities of Ola.

Ola rejects accusations: a representative of the company called the lawsuit Uber "idle talk and distortion of facts," reports Bloomberg.

In addition to litigation and claims against competitors, Uber is trying to improve its work. The company's specialists are considering the possibility of using artificial intelligence to predict a large influx of customers. If such a mechanism can be implemented, then Uber will be able to timely increase the number of drivers who are ready to pick up customers as needed.

March 21, "Megamind" wrote that the Chinese taxi service Didi had invested in Ola Cabs. The Chinese company invests mainly in Asian competitors Uber. After all, the countries of Southeast Asia are of great interest for taxi services: their total population is about 600 million people, many of them live in large cities and actively use smartphones.

Source: https://habr.com/ru/post/300594/


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