The Chinese mobile gaming market in 2015 brought $ 7.1 billion in profits
Due to the huge number of consumers, the Chinese market remains one of the most profitable for mass products in the mobile market. According to research firms Newzoo and TalkingData, China has recently bypassed the United States and Japan in terms of the amount of money spent by users on the mobile market. The total revenue level of the mobile gaming industry in the Chinese market was $ 7.1 billion in 2015. The total revenue of this segment of the gaming industry in the world for 2016 should be $ 36.9 billion.
On an annualized basis, the Chinese mobile gaming market showed 57% growth, and in 2016, players in China can spend about $ 10 billion, while in 2019 this amount will grow to $ 13.9 billion. Most of these funds will go to Apple and Google thanks to the dominance of the operating systems Android and iOS. It is noteworthy that Android may be in a disadvantaged position due to the inaccessibility of Google Play, as well as other Google services, in China.
Instead of using the official app store, Chinese residents are forced to use hundreds of third-party stores designed for Android devices. In total, these stores are forced to use about 31,800 content producers - from developers to publishers, whose growth in the fourth quarter of 2015 was 5.6%. On an annualized basis, growth was 24.7%.
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“The mobile market began to consolidate up to several large companies, and as a result, such companies began to invest in the development of new projects with large amounts of content and marketing. Due to this, the life cycle of mobile applications has increased, while the risks of unsuccessful launch of the product have begun to decline, ”TalkingData analysts report.
At the same time, analysts suggest that the Chinese authorities are in the process of negotiating with Google about the possibility of a potential launch of the company's services in the country. If this happens, the revenue from the mobile market will be able to grow significantly due to a more convenient distribution channel for content and games.
On an annualized basis, the Chinese mobile gaming market showed 57% growth, and in 2016, players in China can spend about $ 10 billion, while in 2019 this amount will grow to $ 13.9 billion. Most of these funds will go to Apple and Google thanks to the dominance of the operating systems Android and iOS. It is noteworthy that Android may be in a disadvantaged position due to the inaccessibility of Google Play, as well as other Google services, in China.
Instead of using the official app store, Chinese residents are forced to use hundreds of third-party stores designed for Android devices. In total, these stores are forced to use about 31,800 content producers - from developers to publishers, whose growth in the fourth quarter of 2015 was 5.6%. On an annualized basis, growth was 24.7%.
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At the same time, analysts suggest that the Chinese authorities are in the process of negotiating with Google about the possibility of a potential launch of the company's services in the country. If this happens, the revenue from the mobile market will be able to grow significantly due to a more convenient distribution channel for content and games.
Source: https://habr.com/ru/post/300564/
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