Digest of social media industry. 24/04 - 30/04

The telegram channel telegram.me/soMedia publishes the latest footage and useful stuff from the social media industry. The week was marked by global changes and shifts: while Apple, Intel and Twitter (which is now “News”) are falling in price and reducing staff, social networks and online services are growing and capturing. Follow the trends!

[Apr 24]
Evaluation of the power of the national Orthodox holiday ( Palm Sunday ) in Russian-speaking social networks:


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Which of the world's politicians is the coolest in social media? German-speaking (Germans, Austrians, Swiss) attended to the calculations of the social media popularity of top politicians: Obama, Hollande, non-network-Putin, English Queen and, finally, German, Austrian President Heinz Fischer.

It should be borne in mind that the Germans are very weak in social media analytics, so both the technique and the article can be viewed as an occasion to raise a bit of their local image:
Obama, die Queen und "HeiFi": Die Staatsoberhäupter auf Facebook

[25.04]
Media (Mass Media Systems ) - coalescence of editorial resources with new distribution channels - using the example of Snaphat: Discovery, the Wall Street Journal, Fusion, Cosmopolitan , they employ special employees who write for this social network. The views of Cosmopolitan materials at SnapShat were shared with the website views ( 19 million per month ). Conclusion: “If you are a media company, Snapchat can become a powerful media partner, but also a powerful competitor”
Snapchat's Ultimate Goal Total Media Domination

Media people are surrendering to the Facebook crowd: VoxMedia (8 editions, including Vox, Verge, re / code with 170 million unique visitors per month and 0.8 billion pageviews) decided to launch a gadget edition not as a web site on their resources, but as a blog on Facebook . In an interview with Times CEO, Vox explains the decision : “ We invest where we see the potential - billions of people who like to buy gadgets and applications ”

Facebook’s attempt to get involved in the bots derby failed: “terribly slow” and “the result is not impressive . ” Evaluation from inside and outside: it will take from 6 months to 2-3 years to create a great product that can withstand 1 billion users
Facebook Bots - ready for prime-time? Podcast

2000 - email, 2004 - blogs, 2008 - Facebook, 2012 - Twitter. What is it? - Dates of presidential elections in the United States and, accordingly, new media channels of interaction (bilateral) with people. Elections 2016 - “Snapchat elections” : Republican audiences age 18–24 watched 2 times more on Snapchat than on TV
In this Snapchat Campaign

The Israeli counterpart of the NSA has 7,500 employees monitoring social networks and identifying links. The main strategy is cartography, network mapping and saturation of metadata (groups, meeting places, communication methods, migration of people and interests ...). The goals are to get inside the “enemy” community, manipulate the sources
How Israel manages to fight terrorism with the help of social networks

[27.04]
Tinder , a dating service, enters the fight for his own niche in social networks . Testing takes place in the "fun and free country" - Australia. The idea of ​​a niche: since everyone in the near circle is already with each other ... we met, then let's expand and merge the circles for joint night holidays and mix with new acquaintances
Anyone for a group date? Introducing Tinder Social

Usefulness quickly and immediately: _free_ webinar of the chief of AC Brand Analytics:
“Social media of Russia in figures and case studies on the analysis of social media”

Twitter's global audience grew in IQ to 310 million (+ 5 million ), but service revenues decreased significantly. Interesting: for the year the flow of personal messages has grown by 50%.
Twitter Q1 2016 - Some Good News and Some Not So Good

[28.04]

A year ago, Google could buy Telegram for $ 1 billion (the rumor was not confirmed). The article provides a graph of growth in the number of users of the messenger:
Media: Google negotiated with Pavel Durov and valued Telegram at $ 1 billion

These are the fighters for democracy. The battle for the presidency of the United States extends to social networks: before the most important polls in 5 states, the "trolls" Clinton were suppressed by the popular Sanders Facebook groups , in which 250,000 participants spoke. The scheme was simple: post porn pictures and complained to FB admins.
Clinton Trolls Shut Down Pro-Bernie Sanders Facebook Groups

[29.04]

Twitter has changed its orientation: the micro-blogging service is now positioning itself in the AppStore as "News", and not as "Social Networking" . We have no such conflicts - in the Russian-speaking segment, for a long time all the BBC, CNN, TASS, VK, Facebook , etc. belong to “Social Media”
Twitter gets anti-'Social' in the App Store, bills itself as 'News'

"Goodies". Bots attack - in a good way. In the material there is an assembly from several sources with factography and analytics by regions on the shares of information channels of interaction between people.
How and why to use instant messengers to marketers?

"Goodies". For those who do not know or confuse the most important characteristics of social media “Involvement”, “Coverage” and “Satisfaction”
What critical social media metrics are you surely missing?

Snapchat confirmed overcoming a milestone of 10 MILIARD video views per day. For 2 months, an increase of +2 billion.
Snapchat confirms that 10 billion videos are being watched daily

Humanity is immersed in the Matrix: time in VR is already measured in millions of hours
Samsung Gear VR owners spent two million hours in virtual reality