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Future is now: call analytics has become an obligatory participant in the Russian Internet weeks

What any lead generation academy or training seminar should teach you - calls plus the analyst accompanying them make sales. View the program RIW 2015 to see this.

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Summer evening, you fell asleep on the terrace of your house, reading a specialized magazine about digital technologies (or our corporate blog on the tablet). The sun is almost gone and only on the glare in the windows of neighbors, you can guess that it is still spying on you. You wake up the phone call.

- Good day, this is an online store U! Thank you for using the auto call feature on our website.
- Hello, tell me a good big screen mp3 player.
...
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While you figure out the characteristics of your future purchase, a machine with a big red Pizza deliziosa sign stops in front of your house, your order has arrived - two medium “Hawaiian” pizzas. It took exactly twenty minutes from the moment a young girl told you on the phone about what is in the pizza and offered to add red pepper pieces, and this culinary masterpiece hides under the lid of the cardboard box on your desk.

The player has been ordered, the pizza is already half eaten, and at the door you are already waiting for your friends to go to the concert of the classroom at the local lounge club. Back pocket tickets purchased in advance thanks to a recent phone call.

Smartphone - remote from life in the modern world



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When choosing an online form or opportunity to call, you most often choose the latter, partly because you do not like to fill out forms and register, partly - because you are used to talking with people, not with robots. If you are not answered for a long time, you no longer call back - this is the first sign that the pizza may be cold and the player is defective.

The call for many markets has become a label for business. By the intonation of the manager, it becomes clear who his clients are, how he is used to dealing with them and what to expect from their goods or services. A phone call is a universal detector of poor management, hidden by an expensive advertising wrapper.

There are proven algorithms for what you need to do in order for calls to make a business profitable, which is why customers come to Ringostat . Several screens with analytical tables, large headphones and a cup of strong coffee - the usual type of workplace of our programmers. It is here, from morning to evening, they help the business to get to know their customers better, to understand what they want, where they come from, how they behave.

Source: https://habr.com/ru/post/300502/


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