10 Sexy Landing Runet

Remember what a typical landing page looks like. A “cap” with a picture from a photo stock → Our advantages or why 100500 clients turned to us → How we work → Reviews → Order a free consultation, measurement, first lesson, etc.



There is still some variety in premium niches, and in repairs, stretch ceilings and other “folk” themes, the feeling is “the same eggs, only in profile”. Online designers and Business Youth are doing their job)

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In this article you will see 10 landings that break the pattern. We do not know what kind of conversion they have and made a choice on subjective grounds: design, usability, presentation of value proposition. From plastic windows to wow-page advertising agency. So let's go.





EnjoyMe Box







What is it?!? So we have the same question in the first second. OK, go ahead. This is a landing game where you as a child unwrap a box with New Year's gifts. Tooth give that 99.9% of users twist the page to the end. Calculation on emotions: “I want!”



Cons: except for the pictures, no details what kind of gifts inside.



1C: BukhService







And here the offer beats on the spot: "Forget about problems with accounting." Minimum "water", short and simple sentences. Signed moments are highlighted in color + pictures perfectly underline the essence of the company's work. Designers +100 to karma) Yes, pay attention to the presentation of reviews: we recommend to take a note on this move.



Disadvantages: the application form, in our opinion, is overloaded + confuses the field with the promo code. What a promo code, where to get it? This may lead away from target action.



Glavred







On the page of the advanced course of Glavred letters, on the contrary, oh-oh-ry a lot, and this is justified. Maxim Ilyakhov lays out the entire kitchen in the style of "food served." The hand itself reaches for the button "Pay and subscribe."



Cons: not found.



Roketbank







An example of how to present a new product. Clear and specific benefits in numbers, easy visual - nothing superfluous. One "but": minimalism works cool when the consumer is familiar with the brand.

How Roketbank beat the news about the merger with Otkritie Bank (link in header) is space.



Cons: the application form can be made easier.



Cerebro







We didn’t find a clearer value proposition for IT products than Cerebro’s: “Find a VKontakte audience ready for action for you.” Presentation of the benefits of the service, social evidence - everything is done so that there is no objection.



Cons: not found.



3208







Landing repairmen, perhaps, most stuffed with marasmus and patterns. In this regard, the page of Alexey Zemskov is not perfect + a drop of vanity "doing the best repairs" on the first screen. In this case, the further we look, the more trust.



Yes, the design is not cheap. Yes, the lyrics are not bad. Call-to-actions at the level. But most of all it touches "authenticity" instead of copyright nonsense and images of smiling men in helmets.

This is a photo of the master + honest men's texts: “seriously, in life there are 3 big folly - piss up, lying on your back, look at welding for a long time and make repairs without a project. And I don’t even know which of these is more stupid ... ”



Cons: complex application form.



Windows to people







This you have not seen before. The most uploaded page on our list. The reaction of colleagues from “what the city ... oh?” To “oh% i # yenny site!” Most likely, a good conversion from the non-standard approach in the supercompetitive market.



Cons - the flip side of the custom. A significant part of the audience will not grasp the capital letters.



VideoDays







The pathetic page of the VideoDays conference works in intrigue. Imagine that you do not know anything about the event and see the message “The future has already come.” What the future, what happened, what is it all about? Twist further and in a minute you will catch yourself thinking “I want this event!”



Cons: not found.



Yagla







Yes, we are not modest, and included in the list of your page. Yesterday, one of our users wrote: "Guys, you put everything in such a way that even a layman understands." Product → How it works → What it gives → Cases with results → In each block, the CTA button.



Pros and cons leave on your court.



Egostyle







Egostyle web lab developers turned their promo page on a journey with wow effects. Of course, these show off are designed for the appropriate audience. Well, and mere mortals - take a look)



Cons: speed is lame + auto sound.



PS Share in the comments which of the pages “hooked” you the most & offer your versions of the best landing pages in Runet.