
Today, Facebook
announced the results for the first fiscal quarter of 2016 - after which the value of the company's shares jumped in price by 8% to $ 117 after the close of trading. The investors were prompted by the promising data of the last fiscal quarter.
The company's total profit was $ 5.38 billion with an income of $ 0.77 per share. Initially, analysts had planned a stock return of $ 0.62, but Facebook was able to exceed expectations.

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The company also announced the release of a new class of shares, C, available to everyone, but without the right to vote - this will avoid any attempts to change the vector of development of Facebook. To do this, Facebook will hold a split of three to one shares, in which existing shareholders will receive two additional shares without the right to vote on each of the shares they own. Google went to a similar step in 2014, but now Facebook repeats the actions of the search giant.

Compared to the first quarter of 2015, Facebook's operating profit increased by 195% year on year, reaching $ 1.5 billion. At the same time, revenue per user increased by 32% to $ 3.32, taking into account all payments for the same period.
The general audience of Facebook continues to grow steadily - over the past quarter, the increase in monthly active users amounted to 63 million users. Compared with the previous quarter, growth was 3.77% - a good result, especially against the background of the
recent Twitter report , in which the social network reported about 5 million new users. The activity indicators of DAU and MAU increased by 1.1% to 66.1% compared with the previous quarter. The number of daily active users was 1.09 billion, which is 16% higher than the first quarter of 2015.

Most of the profit still comes from the mobile segment. Moreover, now the share of mobile devices accounted for 82% of advertising revenue, compared with 80% last year. As for the total profit, mobile advertising still plays a significant role in it - 79% of total revenues fall on this segment.


This indicator has contributed to the growth in the number of mobile users by 8.62% from 823 million to 894 million. As a result, growth is primarily due to new emerging markets, even taking into account saturation on some key ones, like the US and similar ones. Among the total number of users, the share of users of a social network from mobile devices was 54.2%.