Smartphone sales did not grow in 2015

About 334.9 million smartphones were delivered to the market last quarter, representatives of the IDC analytical agency reported. Compared to the same quarter of 2015, at the beginning of this year, smartphone sales grew only 0.2% from 334.3 million. Despite the almost complete absence of smartphone sales, Samsung remains the market leader - in the first quarter, the South Korean giant put 81 on the market. 9 million devices, ranking 24.5% of the market.

Apple ranked second, with 51.2 million devices taking 15.3% of the market. In the case of Apple, we are talking about devices of the middle and higher price category, while the bulk of Samsung smartphones are sold at much lower prices, and this allows Apple to generate more revenue with less sales. Nevertheless, the new Galaxy S7 and Galaxy S7 Edge showed themselves confidently on the market in March at the expense of support from operators. In the case of Apple, analysts on the contrary pay close attention to the cheaper iPhone SE model, which can bring tangible profits to the company and increase the company's share in the segment of mid-range devices.
')


On an annualized basis, Samsung's market situation is better - the company's smartphone sales fell by only 0.6%, while Apple's sales fell by a significant 16.3%. Huawei showed a noticeable growth from 27.5 million smartphones sold, against 17.4 million a year earlier.

“Outside China, many of the leading OPPO, Huawei brands are virtually unknown. The entry of such companies into the Western market will be important if they can catch up with Apple or Samsung.

Huawei remains unknown to foreign buyers, but at the same time it occupies one of the leading places in sales. Such companies may have experience of expansion in local markets, but in foreign markets, brand awareness plays an important role when choosing devices for the middle and higher price segment, ”said Anthony Scarcell, manager of research company IDC.

As analysts predicted earlier, because of the saturation of the market with smartphones, manufacturers need to master the markets of such new countries as China, India and a number of others.