Kamcord capitalization exceeded $ 100 million after a $ 10 million investment from Time Warner

There are many players on the streaming market - Facebook and Twitter are among the most visible, but in addition to this, the segment is interesting for other companies. The application for streaming content directly from the screen of user devices recently received a $ 10 million investment from the telecommunications company Time Warner. Against this background, the estimated cost of the Kamcord project was $ 100 million - this was also reported by co-founder Aditya Rathnam. Other participants in the round included Tencent, TransLink Capital, XG Ventures, Plug & Play Ventures and Wargaming Developer’s Studio.

Compared to Facebook Live and Periscope from Twitter, which allow you to stream content from a smartphone's camcorder to a network in real time, Kamcord provides the ability to stream content from the screen. Kamcord was especially popular among the mobile gaming industry - companies such as Gameloft began integrating streaming support into their own applications. Such content significantly increases the involvement of users in the gameplay, as well as potentially reduces the cost of attracting new ones due to the increased popularity of the project brand in the network.
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One of the reasons for Time Warner’s interest in Kamcord was just mobile games - one of Turner’s projects is launching cybersport e-sports events. Currently, the official partners of Turner are unknown, but Kamcord can become quite a logical partner, which in the future will be able to generate relevant content.

Among the Kamcord engagement tools for content authors, a standard voluntary donation scheme is used — anyone who wishes can donate any amount to a streamer. The service takes a percentage of donations for indicating streaming and fund raising services.

“This way of monetization can attract new users who are generating content that they are now posting on YouTube,” he shared his plans with the publication Re / code.

Due to the increased number of players on a mobile device, the popularity of Kamcord in the market is only growing. Nevertheless, such large players as Twitch and others also pay attention to this market.