Baidu Video attracted $ 155 million investment from funds and Baidu

The Chinese company Baidu has already invested in companies such as Uber, continues to develop promising areas of its business - after the release of Baidu Video as a separate service, the service received $ 155 million investment. Investors include Baidu, Shanghai New Culture Media Group, Tianshen Yule, Softbank Asia Infrastructure Fund and Redpoint Ventures.

“Baidu Video aims to reach a leading position as a service for professional video content in China. Now Baidu Video will focus on developing the platform and continue to provide its services to the audience, ”said a Baidu Video spokesman to TechCrunch.

The isolation of Baidu Video into a separate company took place against the backdrop of the completion of the acquisition by Alibaba of Youku Tudou, which is behind one of the most popular video services of Youku and Tudou. Despite the merger of these companies earlier, both services still operate as separate sites.
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In addition to Baidu Video, Baidu’s portfolio includes iQiyi service, which Baidu can make a closed company for $ 2.8 billion - rumors about this have appeared recently. Allocating the Baidu Video business can be considered the right move - this is how Baidu neutralizes direct pressure on the service, and also allows you to attract outside investors, having received from them additional experience and financing. Because of this, in theory, Baidu Video will be less dependent and interact with Baidu than within a separate unit, which will allow the project to grow faster.

Taking into account the potential audience, Baidu Video can become an international service that in the future will be able to compete with YouTube in the area of ​​attractiveness for advertisers. As for users in the markets of countries around the world, then the solution from Google is still ahead due to the integration into the search engine, as well as a well-known brand.