Audiomania # 3: Overview of ecommerce materials

Our showroom on m. Elektrozavodskaya

We in Audiomania regularly prepare materials for Habr, GT and MM about our experience in the field of Russian ecommerce. Today we continue ( # 1 , # 2 ) the cycle of bullet digests with comments from the most popular materials on our topic.
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1. Delivery to the regions: “Gold bottom” or a source of headache

• We in Audiomania do not agree that all the decisions invented in the same US should be copied “literally”.
• The difference between western and domestic ecommerce, despite such borrowing, is quite large.
• The main differences are not how shops work, but how their audience acts
• In the US, shoppers choose online shopping, guided primarily by convenience
• In Russia, buyers are more often motivated by the opportunity to buy goods cheaper than offline.

• One of the most reliable sources for conversion growth - residents of large regional centers
• Residents of regions often do not buy online because shipping costs will significantly increase the amount of the order.
• It is very important not to allow a situation when a person begins to feel like a “second-class buyer”.
• We have implemented a delivery calculator and a system for assessing the quality of delivery by customers.
• These innovations brought a 300% increase in the number of orders from the regions

2. Knowledge is Power: What Role Experience, Self-Learning, and Attraction of Experts Played in the History of Audiomania

• Audiomania has grown in the spontaneous market of audio and television equipment, which existed in Russia in the 90s
• The opportunity to occupy a hi-end niche was balanced by the fact that people knew very little about such technology.
• One of the first steps in this direction was the launch of the audition room at the Prague Electronic Fair.
• With the advent of the online store Audiomania work on training the audience moved to the network
• Educational content directly affects both the average check and the retention of regular customers.

• There are still a lot of myths in the field of audio systems that can and should be discussed.
• This is how the thematic podcast “Sound” appeared, in which experts from Audiomania, including answering questions from listeners
• In addition, the company decided to talk about why High-End can be affordable and how to produce acoustics Arslab
• Consumer education is impossible without working with qualified consultants
• Employees advising clients choose a specialization direction.

3. Own brands as a tool for business survival in a crisis: the experience of Audimania

• The crisis has changed the docking of groups of products, brands and target audiences of almost any business.
• Premium class has become average. And some customers have ceased to be the target audience of the company.
• Since the issue with the purchase did not go away, people began to look for alternatives, compromises
• Chasing brands changed the search for optimal solutions for tasks that the buyer would like to solve
• Today, audio buyers readily come to the demonstration of brand equipment

• Audiomania not only sells audio equipment, but since 2008 has been releasing its own acoustics under the Arslab brand.
• Having our own brands and the ability to manage production is a very powerful tool in a crisis.
• The Arslab brand is focused on Russia, and there are no mediators between production and the buyer.
• We are not trying to bring everything that is on the market to our product range, and wait until the demand appears
• We are interested to offer the most "tasty" products for different target audiences.

• Just put on Audi Amania entered the capital of the Finnish acoustics manufacturer Penaudio
• For Audiomania and Penaudio, this collaboration is an opportunity to distribute business tasks.
• We strive to ensure that 100% of sales fall on our own brands and exclusive supplies.

In our blog on Geektimes we discuss a variety of topics from the world of audio:

• Dolby Atmos: The Future of Cinemas
• How to "draw" and "read" sound
• We talk about vinyl: Myths, opinions and current situation
• Portable sound: Simple words about headphones and DACs
• How Arslab acoustics are created and why High-End can be sold at the price of Hi-Fi

And in a special section “Hi-Fi World” we talk about thematic news and developments:

• New achievement Chord Electronics: DAVE - the most perfect DAC
• Integrated amplifier T + A PA 1000 E: 400 watts per channel per channel
• New headphones Stax SR-L300 fell into the category of "affordable High End"
• White outfit for T + A's Music Receiver
• New flagship Denon on the way to Russia

Source: https://habr.com/ru/post/300318/