VKontakte has become the fastest growing asset of Mail.ru and “the largest messenger in Russia”
The revenue of the social network VKontakte in the first quarter of 2016 increased by 45.9% compared to the same quarter of 2015 and amounted to 1.88 billion rubles.
The monthly active audience in March 2016 for the first time exceeded 90 million users. Of these, 78% used a social network from mobile devices. The number of daily posts reached 5 billion pieces. The social network continues to grow both in terms of audience and service functionality.
The social network has become the fastest growing asset, both in 2015 and in the first quarter of 2016.
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VKontakte continues to focus on advertising revenue — in particular, native and mobile, writes RBC. The revenue of Mail.ru Group itself from online advertising increased by 34% in the first quarter of 2016, to 3.9 billion rubles.
In March, the social network VKontakte for the first time in ten years conducted a large-scale redesign.
In the summer of 2016, VKontakte plans to launch an independent messaging application between social network users. “We are testing. We hope, by the summer months we will launch ”, said the operating director of“ VKontakte ”Andrei Rogozov.
According to Rogozov, currently the desktop version of the application is being tested among VKontakte employees. He added that the messenger will be available as a mobile application and as a client for the PC.
According to Rogozov, the company is interested in maintaining integration between VKontakte and the stand-alone messenger so that you can quickly switch to profile, news, and other sections.
The monthly active audience in March 2016 for the first time exceeded 90 million users. Of these, 78% used a social network from mobile devices. The number of daily posts reached 5 billion pieces. The social network continues to grow both in terms of audience and service functionality.
The social network has become the fastest growing asset, both in 2015 and in the first quarter of 2016.
')
VKontakte continues to focus on advertising revenue — in particular, native and mobile, writes RBC. The revenue of Mail.ru Group itself from online advertising increased by 34% in the first quarter of 2016, to 3.9 billion rubles.
In March, the social network VKontakte for the first time in ten years conducted a large-scale redesign.
In the summer of 2016, VKontakte plans to launch an independent messaging application between social network users. “We are testing. We hope, by the summer months we will launch ”, said the operating director of“ VKontakte ”Andrei Rogozov.
According to Rogozov, currently the desktop version of the application is being tested among VKontakte employees. He added that the messenger will be available as a mobile application and as a client for the PC.
According to Rogozov, the company is interested in maintaining integration between VKontakte and the stand-alone messenger so that you can quickly switch to profile, news, and other sections.
Source: https://habr.com/ru/post/300286/
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