Amazon adds monthly subscription for Prime and Prime Video

Streaming services are becoming increasingly popular among users, and companies are redefining their attitude to the cost of subscription for such services in order to maximize the audience. As reported by CNN, Amazon refused to annual subscription, adding the possibility of a monthly payment of $ 10.99 for Prime, while a subscription to Prime Video will cost $ 8.99.

Standard Prime cost was $ 99 per year and included access to Prime Video, as well as free delivery in the US, along with a cloudy place for backups for music and photos. Despite the introduction of a monthly subscription, the annual will still be cheaper - $ 99 against $ 131.88 for the monthly Prime.
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Limited access to such a subscription has been received by a number of users since 2012 as a potential opportunity to compete with Netflix and Hulu. It is noteworthy that Amazon introduced a monthly subscription to Prime Video just a week before Netflix increased its subscription price to $ 9.99, which will give users the opportunity to go to Amazon.

In the case of Hulu, the subscription price is $ 7.99, so launching a monthly subscription to Prime Video for customers of this service is unlikely to be a good reason to switch to Amazon. The tendency to introduce a monthly subscription against the background of the annual one is fully justified, since it turns out to be the most attractive for new customers, who are often not ready to pay the full cost. However, to solve this problem, Amazon offers the possibility of a free subscription to Prime every 13 months.

With regard to other markets, Amazon does not make any clarification on the implementation of support for a monthly subscription.