Relap.io - reviews: 5 media platforms of Runet about work with advisory service

The commercial success of the media greatly envies the convenience of the user. Convenient media means more page hits, more time on the site and more money.

The sites that use Relap.io tell what the recommender system and native advertising platform gives them.

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AdMe.ru
The founders define the subject of the publication as “inspiration, kindness, love of creativity”.
Audience: 17 million visitors per month





Pavel Radaev

CEO ADME

"According to the test results, it became clear that Relap technologies in building recommendations allow us to achieve better results in the issuance of content and, as a result, increase the CTR."





Marat Mukhametov

Co-founder

“We have long been thinking about increasing the relevance of the content recommended around the main article. But you need an R & D department that will constantly deal with this. It is impossible to get high results by setting up algorithms one-time. It is necessary to constantly test hypotheses. When the guys from Relap offered us a solution, we agreed to the test. ”

After connecting Relap.io, the number of readers following the links in the recommendation block increased by 33%.

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RIA News
One of the largest news sites in the world.
Audience: 16.5 million unique visitors per month





Alexander Pefteyev

Head of Web Analytics Ria.ru

“We had a hypothesis that a block with a selection of articles based on recommender algorithms would be more efficient than a block directed by hand. We turned to colleagues from Relap for expertise in order to improve performance, based on our experience and Relap technologies.

We are very pleased with the results. JS widget meets our technical requirements for download time and recommendations. We achieved good results on CTR and increased session length. We will use Relap technology further. ”



Before and after installing Relap.io on Ria.ru:

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LIFEHAKER
A blog about productivity, health and sport. Useful tips and inspirational stories every day.
Audience: 6 million visitors per month



Alexey Ponomar

Manager, Producer, Contributor

“We have been experimenting for 4 months with various recommendation widgets that were built in along with the content of the site. In total, about 15 advertising campaigns were launched, on which we earned about 200 thousand rubles. This amount is comparable to direct income. ”


An example of native advertising in the Relap.io block

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COUB
Video hosting with a designer to create a looped video.
Audience: 55 million visitors per month





Mikhail Tabunov

CEO COUB

“We had a task to make sure that the user did not leave the site after viewing one kouba, but looked at a couple more. Through the efforts of the COUB team, we achieved a 9% click-through rate at the first click, and 5% at the second. Colleagues from Relap proposed to conduct a series of experiments aimed at increasing the CTR and viewing depth.

We did not take much effort to integrate: we set up and launched the day. It works quickly and without errors: Relap passes our internal product quality standards. ”



In an interview, Mikhail Tabunov talked about how the Relap.io recommendation block turned out to be better than its own developments:

“We made a recommendation system, and even had several versions. When they decided to compare the conversion with Relap , it turned out that Relap gives twice as many referrals. We tried several algorithms: we put similar on Kouba tags, the most “hot” content and content that is similar in content. As a result, our algorithm had a maximum of 25% conversion, while Relap reached 50%. ”

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DRIVE2.RU
The largest community of cars and people in RuNet: blogs, advice, buying and selling cars and auto parts.



Yury Belousov

Director of Development DRIVE2.RU

“We tried different recommendation systems and even made simple prototypes ourselves, but each of these solutions has its own drawbacks. This is “boxing” on the one hand, time and effort to develop such a system on the other.

DRIVE2.RU - it's millions of entries and millions of users. This is a complex site structure and sections that are completely different in type and content. The behavior of the site visitors and its registered members is very different. Therefore, no standard solution suits us.

We recently conducted an experiment and set up our unit. He showed a CTR of about 5 times worse than Relap.io .

Colleagues from Relap.io were ready not only to fulfill the requests, but to delve into the essence of the project and take into account the peculiarities of life within the community for working on algorithms. ”



Relap.io block on DRIVE2.RU, CTR 20%

Relap.io use more than 1500 sites and media. This is the largest recommendation system in Europe and Asia.

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