Logitech has swallowed up a $ 50 million accessory manufacturer Jaybird

This week, Logitech swallowed the $ 50 million manufacturer of popular accessories and Bluetooth speakers Jaybird. The agreement takes into account the possibility of paying an additional $ 45 million when fulfilling its goals.

Logitech’s takeover statement focused on the development of music listening, while Jaybird was not only focused on this direction. Since the launch of Jaybird, the company has released several headphones, among which were several wireless, sports and several others. In addition, Jaybird is engaged in the release of sports bracelet Reign.
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"Our company will be able to benefit from Logitech's distributed distribution network, as well as a great deal of experience in designing new devices," said founder and head of Jaybird Judd Armstrong.

For Jaybird, this is definitely a big development step that can provide a company with great opportunities to enter new markets. From the side of Logitech, one can observe an attempt to refresh the brand, which is so far better known for computer accessories - from mice, keyboards, to microphones and webcams. In recent years, Logitech has tried to enter the market for audio devices. So, in 2008, the company swallowed Ultimate Ears and released a number of new devices under this brand.

Absorption Jaybird will combine the latest developments in the field of audio devices, due to which the company can become a new player in the market of audio accessories. As in the case of the takeover of Ultimate Ears, the Jaybird brand will continue to exist - in a statement, Logitech stressed the desire to preserve it and continue to develop it as a separate project.

It is worth noting that the niche of accessories for mobile devices has been growing in recent years due to the increasing demand for smartphones and tablets, due to which Jaybird, with the support of Logitech, has every chance of steady growth.