Publishers oppose ad blocker in Brave browser from former Mozilla CEO

Advertising blockers have become a real headache for most publishers - the integration of native advertising takes a lot of energy, and it is not possible to immediately abandon the use of traditional advertising. Therefore, more and more publishers are united in the fight against ad blockers or other similar tools. So, the group of the largest US publishers, among which there are such as the Dow Jones, The Washington Post and The New York Times Co. united in the fight against Brave browser former Mozilla head Brendan Eycha.

Browser Brave, available for iOS, Android, OS X, Windows and Linux, by default has the ability to block all existing advertisements on websites and replace them with your own. As planned by the developers, this is done in order to protect users from advertising with built-in targeting, tracking pixels and cookies.

"This monetization model allows publishers to receive 55% of revenue, 15% of income goes to Brave, another 15% is redirected to partners who serve advertising and from 10% to 15% go to users who can donate Bitcoin to their favorite publishers to completely disable advertising on the site, "- shared the monetization scheme with the publication Business Insider Brendan H in January of this year.

But 17 publishing houses (NNA) were inconsistent with this approach. According to them, H. is making profit of them with her business model without taking into account the costs of $ 5 billion a year to finance journalism.
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“NNA has sent a letter to Brave Software, which contains false claims. Publishers did not correctly understand Brave, which is not their enemy, how much the solution to existing problems with monetization, ”H reported in response to the allegations.

However, NNA publishers are going to demand a refund of up to $ 150,000 based on the monetization of advertisements on their websites by the Brave browser in court. Randall Rothenberg, head of the Interactive Advertising Bureau advertising agency, also criticized Brave:

“Brave Browser shows the true face of ad blockers. These are rich and self-satisfied services that decide for themselves what to show to users, but not. At the heart of their so-called freedom is a ban on the freedom to show content for all others. ”

Despite criticism from publishers and advertising agencies, users are increasingly resorting to the use of ad blockers and in the near future this can completely change the approach to advertising.