
When Steve Jobs presented the iPhone 2G in 2007, hardly anyone could have imagined that the sales of this smartphone in the top price segment would be tens of millions of copies per quarter. Even in the case of the iPhone 3Gs, Apple managed to sell more than 1 million smartphones in just one weekend - then nobody was ready for that.
On the first weekend after the launch of the iPhone 6s, Apple was able to sell more than 13 million smartphones, setting a new record for this indicator. And after the release of the iPhone 7, this record will be broken again. But even without taking into account the sales of the new flagship, Apple will soon be able to celebrate 1 billion iPhones sold - this number of smartphones sold is unattainable for the vast mobile vendors. To date, Apple has sold about 946 million iPhones, which opens the way to potentially 1 billion smartphones sold.
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"When Apple announced financial results for April 25, the company announced 50 million iPhones sold in the first three months of 2016," reports CNN Money.
According to analysts from FactSet, Apple will sell approximately 44 million iPhones in the current quarter, bringing the total to a total of 990 million. It is worth noting that this is one of the most negative forecasts on the market. Naturally, 10 million smartphones sold per quarter is quite an ambitious task, but after the WWDC'16 developer conference, during which the company must announce the new version of iOS 9, the demand for the existing iPhone generations will be in great demand.
Apple has already sold its billionth device with iOS in November 2014 - then this list included iPad and iPod touch sales. If Apple can realize 1 billion iPhones before June, then we will definitely hear information about this during the upcoming presentation of the company, which should traditionally be held during WWDC'16.
Despite this level of sales, some analysts have expressed concerns that the smartphone market is close to saturation and in the near future, Apple will face a serious decline in smartphone sales. It is the iPhone that generates for Apple the bulk of the profits - $ 51.6 billion over the last quarter. Therefore, it is important for Apple to maintain the growth rate of smartphone sales to increase quarterly profits.