Publicity for $ 262 million: Alibaba bought the oldest edition of Hong Kong to transmit “objective news” to the world from China
Alibaba Group holding acquired for $ 262 million edition of South China Morning Post ( SMCP ), based in Hong Kong. After this, the new owner decided to cancel the monthly paid subscription (more precisely, remove the paywall ) for the publication materials published on the site. Paper and PDF version will remain paid.
Representatives of the publication argue that such innovation will expand its audience around the world. Moreover, the founder of Alibaba, Jack Ma, said that “objective news that inspires confidence” must be transmitted from China to the outside world. In his opinion, SCMP is one of the few publications that is suitable for this role. After all, the only thing that China is not trying to keep secret is the high degree of its “secrecy”, the desire for information isolation from the outside world.
SCMP is the oldest edition of Hong Kong. It earned 113 years ago. For years, the publication has developed a concept and editorial policy. After buying it from some market participants, there were concerns that the retailer would “bend its line” in these areas. However, representatives of the holding company assured that they were interested in the technological and marketing components of the work of the publication. In this regard, they intend to “raise SCMP to a new level”, to improve the monetization scheme, using the developed ecosystem of Alibaba.
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In addition to the cancellation of the paywall, the new owner has updated the mobile applications of the publication, adding search, personalization and other functions.
However, from the point of view of the retailer, the transaction is undoubtedly advantageous. Media is a powerful channel for promoting e-commerce. In recent years, Alibaba has invested heavily in the digital media industry in China. So, among the companies controlled by Alibaba, there is already a Weibo microblogging site and a Youku Tudou video platform.
Youku's acquisition of $ 3.7 billion is one of the largest deals in the history of the Chinese Internet industry. The deal opens Alibaba holding access to an extensive user base, which currently stands at more than 500 million. According to Bloomberg, this agreement will allow the Alibaba group of companies to strengthen the group’s position in a bitter battle with its competitors, Baidu and Tencent Holdings .
In March 2014, the corporation bought a controlling stake in ChinaVision Media Group for $ 804 million, thereby ensuring access to the TV and video content of the new partner. Currently, the new company is called Alibaba Pictures .
Today, Alibaba Group Holding Ltd has officially become the world's largest electronic trading platform. Over the past year, the Chinese company has managed to overtake the American retailer Wal-Mart Stores, Inc.
The volume of trade operations over the past year amounted to 3 trillion yuan ($ 475.89 billion). According to data released by the Alibaba Group, sales through the Alibaba electronic platforms reached 10% of the total retail sales in China, reports REGNUM, citing Nanjao Daily.
According to forecasts of the retailer, by 2020 the retail sales of the Alibaba Group should exceed 6 trillion yuan ($ 952 billion). The total number of registered users will exceed 2 billion.
Representatives of the publication argue that such innovation will expand its audience around the world. Moreover, the founder of Alibaba, Jack Ma, said that “objective news that inspires confidence” must be transmitted from China to the outside world. In his opinion, SCMP is one of the few publications that is suitable for this role. After all, the only thing that China is not trying to keep secret is the high degree of its “secrecy”, the desire for information isolation from the outside world.
SCMP is the oldest edition of Hong Kong. It earned 113 years ago. For years, the publication has developed a concept and editorial policy. After buying it from some market participants, there were concerns that the retailer would “bend its line” in these areas. However, representatives of the holding company assured that they were interested in the technological and marketing components of the work of the publication. In this regard, they intend to “raise SCMP to a new level”, to improve the monetization scheme, using the developed ecosystem of Alibaba.
')
In addition to the cancellation of the paywall, the new owner has updated the mobile applications of the publication, adding search, personalization and other functions.
However, from the point of view of the retailer, the transaction is undoubtedly advantageous. Media is a powerful channel for promoting e-commerce. In recent years, Alibaba has invested heavily in the digital media industry in China. So, among the companies controlled by Alibaba, there is already a Weibo microblogging site and a Youku Tudou video platform.
Youku's acquisition of $ 3.7 billion is one of the largest deals in the history of the Chinese Internet industry. The deal opens Alibaba holding access to an extensive user base, which currently stands at more than 500 million. According to Bloomberg, this agreement will allow the Alibaba group of companies to strengthen the group’s position in a bitter battle with its competitors, Baidu and Tencent Holdings .
In March 2014, the corporation bought a controlling stake in ChinaVision Media Group for $ 804 million, thereby ensuring access to the TV and video content of the new partner. Currently, the new company is called Alibaba Pictures .
Today, Alibaba Group Holding Ltd has officially become the world's largest electronic trading platform. Over the past year, the Chinese company has managed to overtake the American retailer Wal-Mart Stores, Inc.
The volume of trade operations over the past year amounted to 3 trillion yuan ($ 475.89 billion). According to data released by the Alibaba Group, sales through the Alibaba electronic platforms reached 10% of the total retail sales in China, reports REGNUM, citing Nanjao Daily.
According to forecasts of the retailer, by 2020 the retail sales of the Alibaba Group should exceed 6 trillion yuan ($ 952 billion). The total number of registered users will exceed 2 billion.
Source: https://habr.com/ru/post/299928/
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