Chinese LeEco announced plans to enter the Russian market and lured two top managers from JD.com
Russia will become the third international market after the USA and India for the Chinese company LeEco . It is known that it promotes its own online cinema, produces smartphones and televisions.
LeEco is one of the largest technology companies in China. The Russian division of the Chinese company will be headed by Victor Xu, head of the emerging markets department at the international trading platform JD.com, and Alex Vasilyev, director general of its Russian office. To do this, they must leave their current posts, writes Kommersant.
“Yes, I have already left JD.com. I will be ready to talk about a new place of work in a couple of weeks, ”Vasiliev wrote on his Facebook. Industry sources say that Victor Xu will head LeEco in Russia, the CIS and Eastern Europe, Alex Vasilyev is a purely Russian office.
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LeEco plans to enter the Russian market in the summer. The exact date is not called. The company will offer Russian consumers its video platform and mobile devices.
At least $ 100 million will be spent on launch in Russia. These funds will be used to open a representative office, promote, create or purchase a video platform. “The option is possible both with the purchase of someone from the participants of the Russian market, and with the construction of our own platform,” the source told Kommersant.
Today, the LeEco structure consists of a wide variety of businesses - production, purchase and distribution of video content, e-commerce, mobile devices, cloud services, production of electric vehicles and others.
“This is a suicidal desire - to enter a new one for itself, but the falling market, Gleb Mishin, head of Lenovo in Russia, the CIS and Eastern Europe, assesses the prospects for LeEco smartphones.
Victor Xu at the end of 2015 mentioned LeEco, citing the company as an example of the fastest growing and most popular Chinese brands.
Against the background of the growing presence of Chinese companies on the Russian market, a hypothesis arises about the shortage of top managers of Russian-Chinese projects. This partially confirms the transfer of executives from JD.com to LeEco. If the hypothesis is correct, then competition for loyalty (not only customers, but also employees) between Chinese companies in Russia will only increase. However, no other examples confirming this assumption have yet been found.
LeEco is one of the largest technology companies in China. The Russian division of the Chinese company will be headed by Victor Xu, head of the emerging markets department at the international trading platform JD.com, and Alex Vasilyev, director general of its Russian office. To do this, they must leave their current posts, writes Kommersant.
“Yes, I have already left JD.com. I will be ready to talk about a new place of work in a couple of weeks, ”Vasiliev wrote on his Facebook. Industry sources say that Victor Xu will head LeEco in Russia, the CIS and Eastern Europe, Alex Vasilyev is a purely Russian office.
')
LeEco plans to enter the Russian market in the summer. The exact date is not called. The company will offer Russian consumers its video platform and mobile devices.
At least $ 100 million will be spent on launch in Russia. These funds will be used to open a representative office, promote, create or purchase a video platform. “The option is possible both with the purchase of someone from the participants of the Russian market, and with the construction of our own platform,” the source told Kommersant.
Today, the LeEco structure consists of a wide variety of businesses - production, purchase and distribution of video content, e-commerce, mobile devices, cloud services, production of electric vehicles and others.
“This is a suicidal desire - to enter a new one for itself, but the falling market, Gleb Mishin, head of Lenovo in Russia, the CIS and Eastern Europe, assesses the prospects for LeEco smartphones.
In 2015, smartphone sales for the first time in Russia decreased. According to MTS and Euroset, for the year 26 million smartphones were sold, which is 8% less than in 2014.At the same time, Russia is one of the few countries in the world where the market for OTT services is growing, said Viktor Chekanov, director general of the Megogo online cinema in Russia. The desire of foreign companies to get here naturally, an example of this - the beginning of work in Russia [video service] Netflix , he said. The Russian expansion of LeEco - “this is like fresh blood for a formed organism — it will only improve the functioning of all the organs,” says Victor Chekanov. The Chinese company, in particular, will help develop the “Video on Demand” segment, he hopes.
Victor Xu at the end of 2015 mentioned LeEco, citing the company as an example of the fastest growing and most popular Chinese brands.
Against the background of the growing presence of Chinese companies on the Russian market, a hypothesis arises about the shortage of top managers of Russian-Chinese projects. This partially confirms the transfer of executives from JD.com to LeEco. If the hypothesis is correct, then competition for loyalty (not only customers, but also employees) between Chinese companies in Russia will only increase. However, no other examples confirming this assumption have yet been found.
Source: https://habr.com/ru/post/299900/
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