Mobile programmatic. Future today

According to the NinthDecimal research, during 2015, the costs for mobile programmatic grew by a staggering 430% . New industries are increasingly investing in mobile targeting.

Not only such significant growth is remarkable, but also the areas in which the mobile programmatic has been actively used. This is, above all, the FMCG sector, the health and education sectors.
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We give some numbers.



In 2014, the top mobile app users included such areas as auto, retail, fast food, FMCG sector and beauty industry.



In 2015, the roles changed a bit. Now FMCG, auto, retail trade have moved to the first positions. The areas of education and health products were also added.



The most popular audience targeting in 2015

It should be noted, and a clear variation in targeting among the audience. It was carried out both by interests and by socio-demographic indicators.

General targeting statistics are as follows:




Programmatic in the FMCG sector

In 2015, mobile programmatic was in demand among various audiences. The distribution among the FMCG sector turned out to be rather polar and encompassing completely contrasting consumer preferences. In this list:



As you can see, mobile programmatic penetrates all areas of consumption - from FMCG-sector goods to the luxury-sphere. What does this mean?

Today, in the face of fierce competition and ever-growing consumer demands, it is necessary to keep pace with the times and take into account even the slightest changes in the wishes and possibilities of the audience . Only such an integrated approach will allow a fractional analysis and identification of a detailed “portrait” of a potential client, thereby increasing profit growth during advertising campaigns.

How do you use mobile programmatic in business? Share your experiences in the comments.



BYYD • Mobile Advertising Platform