Instead of a thousand words…

How to deal with customers so that they linger longer on the site? What do they say? How to handle?

Surely similar questions have arisen more than once with any marketer or business owner. In today's article, we focus on one of the key targets of a successful marketing strategy.
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So what is it?

Of course, quality content. And one of the places of honor in it is video . It turns out that interesting text and colorful pictures are not enough for visitors to web resources. The video on your site gives a couple of extra minutes of consumer attention.

“Clients spend this time with you, not with your competitors,” says V. Michael Santoro, one of the developers of Vaetas. “The longer they stay with you, the higher the likelihood that they will make a purchase on your site . ”

Many companies have long understood this advantage and added video content to their sites. According to Forrester Research, the availability of video displays web resources on the first pages of the issue when ranking Google . But even those who already use video on their websites cannot fully appreciate their significance.

For example, John S. Rizzo, co-developer of Michael Santoro for Vaetas, gives such interesting arguments:

“Surely many have heard that one image is equivalent to 1000 words according to the effect on attention grabbing. Forrester Research equates one minute video to 1.8 million words . ”

Where do these numbers come from? We will analyze.



One second of the video contains 30 frames. If we assume that each frame is equal to 1000 words, it turns out 30 000 words in a second. Multiply this data by 60 (60 seconds in one minute) - we get 1.8 million words.

Of course, these data are indicative and do not need to be treated as “dry” statistics. However, it is obvious that small and medium businesses need to include video in their marketing strategies.

Here are some “fresh” research that clearly demonstrates new opportunities for marketers when using video:

Email marketing

When adding video to mailing lists, email discovery increases from 200 to 300% (Forrester Research). Put the word “video” in the subject line of the letter, and your open-rate will increase by 19%.

Mobile devices

Online video accounts for 50% of all mobile traffic, and this figure is growing. A Cisco study claims that by 2020, 75% of mobile traffic will be video.

Customer activity

Video has a significant effect on your purchase decision. ComScore Inc, which studies consumer behavior, says that 64% of consumers are more likely to buy goods after watching a video.

71% of respondents surveyed by Animoto, an online video maker, shared positive impressions after watching a corporate video.

“Video has already become part of our society and our consciousness. If entrepreneurs want to increase sales and become even more successful in the market, they are obliged to adopt this effective tool , ”sums up Santoro.

And how often do you use video in your marketing strategy? What results have been achieved? Share your experiences and observations in the survey and comments.



BYYD • Mobile Advertising Platform