It seems to be not deceiving: Kanye West released the album in all popular streaming services

During the release of the last album, Kanye West announced that it can be purchased only in the service of Tidal. This marketing ploy provided an explosive popularity of the album - Kanye’s decision to distribute the album was the only way that almost everyone, somehow connected with the music industry, spoke about it.

Promises are one thing, so today the album The Life of Pablo turned out to be in a couple of other services. Have your statements about unwillingness to distribute content in this way removed Kanye? Surprisingly, no - there are still publications on Twitter that confirm that Kanye has announced that his album will never appear on Apple Music. Needless to say that it was in this service that he appeared one of the first today?
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My album will never never be on Apple. You can only get it on Tidal.

- KANYE WEST (@kanyewest) February 15, 2016

But Kanye West’s statement can be interpreted in different ways - he did not specifically specify in which Apple service exactly his album would be. To interpret the statement "will never be in Apple", it is possible and how "it will never be in iTunes", and not Apple Music. And the statement about the fact that "you can buy it only on Tidal" is written in the present tense, which at the time of publication was true.

Streaming service Tidal, which currently belongs to Jay-Z and was actively supported by some musicians who were dissatisfied with the majority by others due to insufficient profits. Whether it was a marketing ploy for a viral discussion on the Tidal service network against the background of the Kanye West album release is not certain. It’s just obvious that Kanye West can ignore potential profits that other services can bring.

As a result, "The Life of Pablo" became available for listening to services such as Spotify, Google Play Music and Apple Music. Separately, you can purchase the album on the official website of Kanye West for $ 20.

It’s unlikely that such a marketing move paid off, but it’s safe to say that at the time of release, the album The Life of Pablo became one of the most popular on torrent trackers precisely because of Kanye West’s statement, and the Tidal service significantly increased the user experience. the base.