Why did Snapchat agree to buy Bitstrips Emoji Avatar startup for more than $ 100 million?
Snapchat has agreed to buy Canadian developer Emoji-avatars Bitstrips for an amount in excess of $ 100 million. This was reported by sources of publications Fortune and The Wall Street Journal .
Snapchat plans to pay in cash and stocks. Buying a developer of emoji avatars will allow the messenger to at least realize emoji input directly from the keyboard of smartphones using Bitmoji Keyboard technology, Fortune writes.
The Snapchat service is a photo messenger with self-destructing messages in the form of text messages, photos and videos that are stored on the server for up to ten seconds.
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Bitstrips was founded in 2007. Venture funds Horizons Ventures and Kleiner Perkins Caufield & Byers became investors of the company. In total, they invested about $ 11 million in a startup.
In March, the social network Facebook acquired the MSQRD service developed by the Belarusian company Masquerade Technologies Inc. The application allows users to impose on their photos and videos virtual masks with the features of famous people and post frames and videos on Instagram, Twitter and other social networks and instant messengers.
Facebook planned twice to buy a startup: the first time - for $ 1 billion, and the second - for $ 3 billion in November 2013. For Facebook, this deal could be the largest in the history of the company: before that, the purchase of Instagram cost her $ 1 billion. But the leadership of Snapchat was confident that the business will cost more.
The Fidelity Foundation recently invested $ 175 million in Snapchat, estimating the service at the 2015 level of $ 16 billion.
Snapchat plans to pay in cash and stocks. Buying a developer of emoji avatars will allow the messenger to at least realize emoji input directly from the keyboard of smartphones using Bitmoji Keyboard technology, Fortune writes.
The Snapchat service is a photo messenger with self-destructing messages in the form of text messages, photos and videos that are stored on the server for up to ten seconds.
')
Bitstrips was founded in 2007. Venture funds Horizons Ventures and Kleiner Perkins Caufield & Byers became investors of the company. In total, they invested about $ 11 million in a startup.
Initially, Bitstrips worked on a service for drawing personalized comics, but in 2014 decided to concentrate on creating drawn individual avatars. Bitstrips has developed the Bitmoji application, through which users can get a personalized avatar by choosing the shape of their faces, hair color and other characteristics.Bitmojis is popular with Facebook users. The application was recognized as one of the best - according to Google 2014-year. Taking photos in stupid situations and making funny faces are activities that are also popular with Snapchat users, writes USA Today.
In March, the social network Facebook acquired the MSQRD service developed by the Belarusian company Masquerade Technologies Inc. The application allows users to impose on their photos and videos virtual masks with the features of famous people and post frames and videos on Instagram, Twitter and other social networks and instant messengers.
Facebook planned twice to buy a startup: the first time - for $ 1 billion, and the second - for $ 3 billion in November 2013. For Facebook, this deal could be the largest in the history of the company: before that, the purchase of Instagram cost her $ 1 billion. But the leadership of Snapchat was confident that the business will cost more.
The Fidelity Foundation recently invested $ 175 million in Snapchat, estimating the service at the 2015 level of $ 16 billion.
Source: https://habr.com/ru/post/299684/
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