BYYD CASES: LENOVO

Our today's issue is devoted to the analysis of the case to promote the tablet Lenovo Yoga 2.

Our task was to promote this product on the territory of the Russian Federation. The following formats were used as a toolkit in an advertising campaign - multimedia banners, CPC, CPM purchase, CTR optimization.
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The ad campaign was honored with CPM purchasing with a click focus. In parallel with the Republic of Kazakhstan on the CPC model campaign was launched on CPM. Optimization was carried out by CTR.

What have you achieved?

A significant reduction in cost per click, compared with CPC;
Increase purchases by 37% within the designated budget.



Analytics of mobile devices through which users viewed advertising messages revealed the following indicators:



Most users (76%) of advertising messages reached through smartphones. The rest (24%) used tablets. If we talk about mobile device manufacturers, then Nokia products are leading by a large margin (43%). Next are brands such as Samsung (12%), Lenovo and Asus (3% each). Other brands of mobile devices accounted for 39% of the total audience.



Summing up the results of this advertising campaign, we can say that it used the optimal set of tools and methods. Successful parallel advertising campaigns were conducted on models of CPM and CPC.

This format of work allowed not only reducing the cost of a click, but also increasing the volume of purchases within the budget provided.



BYYD • Mobile Advertising Platform