How not to overpay for SEO-improvements at the site?
So, the site is handed over. Acts signed. Customer satisfied.
Go through the list:
At first glance, the site is ready to go. But experts from digital agencies say the opposite. Mistakes hindering effective search engine website promotion. It would seem that the developer should have considered all possible problems. But it's not always the case. Money is demanded again from the customer. The presence of batch extensions for popular content management systems do not always help, especially when it comes to individual solutions running on frameworks.
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Let's try to figure out what to look for when accepting a project so that the cost of search engine promotion does not include the cost of technical modifications.
Go!
For a convenient and effective search engine promotion site on the Internet will need the following ingredients:
1. CNC addresses . You should check the possibility of adjusting the URLs of the pages. Ideally, human-readable URLs are automatically generated from the page title.
2. Meta tags . You should know whether (auto) filling and / or editing of the Discription and Keywords meta tags is provided. You should not forget about the title tag Title.
3. Content . Check the possibility of changing (creating and editing) all user content within the framework of the site functionality.
4. Open source . It is important to make sure that you have access to the code for making technical corrections, installing statistics systems and widgets, making changes to the interface, etc.
5. Index files . It is recommended to check the availability of working with robots.txt and sitemap.xml files through the management system interface (or their automatic generation).
6. "Bread crumbs . " Help to take into account in the search engine SEO promotion the behavioral factors and weights of the site pages.
7. Adaptive layout . After the release of the Vladivostok algorithm, ( https://yandex.ru/blog/webmaster/optimizatsiya-dlya-mobilnykh-teper-faktor-ranzhirovaniya ), Yandex began to rank the sites without “mobility”.
Let us dwell on each item.
CNC addresses (“human-readable URLs”) are the URL of the pages in transliteration. More information about the basic knowledge for the customer of search engine promotion site can be found here . The presence of CNC is an important factor in the ranking of sites, so you cannot do without it. Ask the developers about this feature and demand it in standard functionality.
In our practice, there are still projects with no meta tags. Therefore, we recommend that you monitor the possibility of simply changing the Title, Keywords and Discription without the need for a batch extension of the control system. With regard to large online stores or sites with a large catalog of news and publications, you can provide auto-complete. This will help save time and effort of hardworking SEO specialists and the Customer.
Check that all content can be edited using the capabilities of the control system.
Important: the text should not be hidden in the code.
We recommend trying to create a new material yourself or edit an existing one. Use different types of content - text, photo and video. It will also help you understand whether the styles are properly configured.
At the first stage of working with a project, it is important to conduct a detailed analysis of it from several sides (technical, search, and usability). According to the results of the audit, a search promotion and promotion scheme is built. For example, we may need to add contacts to the header of the site or move the CTA-button (“call to action”) to a more conversion place.
This item is added rather for our convenience. Let us explain why: in order to edit the robots.txt and sitemap.xml files, you need to constantly open the site root. It takes time. We advocate the optimization of all processes of the site and work with it. In the case of a large, frequently updated catalog, blog, or news feed, auto-generation of index files may be needed.
They represent the path from the root to the current page of the site. They are a navigation element for improving user behavior and transferring page weights. Therefore, the “bread crumbs” make it possible to influence the issue, which makes them an indispensable element of the complex search promotion site in Yandex and Google.
She, like Satan, has many names: rubber layout, respons, responsive design, etc. Search engines began to give “mobilefrendly” an increasing importance for the formation of not only mobile, but also desktop delivery. Someone else creates a separate mobile version of the site, but we believe this is not the optimal solution to the problem. Therefore, to maximize the potential effect of the search engine promotion site, you should resort to adaptive layout.
We have described not a complete list of the required SEO functionality of the site. And how would you complete the list?
Go through the list:
- Cool modern design - there is.
- Convenient structure and catalog navigation - in place.
- Bright button with a call to action - there is.
- Conversion feedback forms - please.
- A memorable domain, an intuitive control system, useful widgets - yes, yes, and yes again.
At first glance, the site is ready to go. But experts from digital agencies say the opposite. Mistakes hindering effective search engine website promotion. It would seem that the developer should have considered all possible problems. But it's not always the case. Money is demanded again from the customer. The presence of batch extensions for popular content management systems do not always help, especially when it comes to individual solutions running on frameworks.
')
Let's try to figure out what to look for when accepting a project so that the cost of search engine promotion does not include the cost of technical modifications.
Go!
A brief recipe for the mandatory SEO functionality of the site
For a convenient and effective search engine promotion site on the Internet will need the following ingredients:
1. CNC addresses . You should check the possibility of adjusting the URLs of the pages. Ideally, human-readable URLs are automatically generated from the page title.
2. Meta tags . You should know whether (auto) filling and / or editing of the Discription and Keywords meta tags is provided. You should not forget about the title tag Title.
3. Content . Check the possibility of changing (creating and editing) all user content within the framework of the site functionality.
4. Open source . It is important to make sure that you have access to the code for making technical corrections, installing statistics systems and widgets, making changes to the interface, etc.
5. Index files . It is recommended to check the availability of working with robots.txt and sitemap.xml files through the management system interface (or their automatic generation).
6. "Bread crumbs . " Help to take into account in the search engine SEO promotion the behavioral factors and weights of the site pages.
7. Adaptive layout . After the release of the Vladivostok algorithm, ( https://yandex.ru/blog/webmaster/optimizatsiya-dlya-mobilnykh-teper-faktor-ranzhirovaniya ), Yandex began to rank the sites without “mobility”.
Let us dwell on each item.
CNC addresses
CNC addresses (“human-readable URLs”) are the URL of the pages in transliteration. More information about the basic knowledge for the customer of search engine promotion site can be found here . The presence of CNC is an important factor in the ranking of sites, so you cannot do without it. Ask the developers about this feature and demand it in standard functionality.
Meta tags
In our practice, there are still projects with no meta tags. Therefore, we recommend that you monitor the possibility of simply changing the Title, Keywords and Discription without the need for a batch extension of the control system. With regard to large online stores or sites with a large catalog of news and publications, you can provide auto-complete. This will help save time and effort of hardworking SEO specialists and the Customer.
Content editing
Check that all content can be edited using the capabilities of the control system.
Important: the text should not be hidden in the code.
We recommend trying to create a new material yourself or edit an existing one. Use different types of content - text, photo and video. It will also help you understand whether the styles are properly configured.
Open source code for editing
At the first stage of working with a project, it is important to conduct a detailed analysis of it from several sides (technical, search, and usability). According to the results of the audit, a search promotion and promotion scheme is built. For example, we may need to add contacts to the header of the site or move the CTA-button (“call to action”) to a more conversion place.
Comfortable working with robots.txt and sitemap.xml
This item is added rather for our convenience. Let us explain why: in order to edit the robots.txt and sitemap.xml files, you need to constantly open the site root. It takes time. We advocate the optimization of all processes of the site and work with it. In the case of a large, frequently updated catalog, blog, or news feed, auto-generation of index files may be needed.
"Bread crumbs"
They represent the path from the root to the current page of the site. They are a navigation element for improving user behavior and transferring page weights. Therefore, the “bread crumbs” make it possible to influence the issue, which makes them an indispensable element of the complex search promotion site in Yandex and Google.
Adaptive layout
She, like Satan, has many names: rubber layout, respons, responsive design, etc. Search engines began to give “mobilefrendly” an increasing importance for the formation of not only mobile, but also desktop delivery. Someone else creates a separate mobile version of the site, but we believe this is not the optimal solution to the problem. Therefore, to maximize the potential effect of the search engine promotion site, you should resort to adaptive layout.
We have described not a complete list of the required SEO functionality of the site. And how would you complete the list?
Source: https://habr.com/ru/post/299572/
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