At the end of 2015, the Internet company Yandex spent a record amount on advertising and searching for new partners

At the end of 2015, the Internet company Yandex spent a record amount on advertising and marketing its own services. The amount spent on the promotion of services in Russia and abroad, exceeded 997 million rubles. This is 18% more than in 2014, when costs in this segment amounted to 808 million rubles, and 48% more than similar costs in 2013.

Most of the funds "Yandex" spent on advertising in Turkey. The company has a multi-million dollar contract with the Fenerbahce football club. In Turkey, Yandex has been operating since 2011.

The second contract Yandex signed with the Mozilla Foundation . The company agreed to set the default search for Yandex users in Firefox browser. Earlier in this country, a default Google search was set in the Firefox browser settings.
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As representatives of Mozilla write in the company's blog, the search for Yandex was tested on a sample of 10 thousand users. “When Turkish users were offered Yandex instead of Google, most of them stayed with Yandex, the press service of Yandex reported.

The largest contract "Yandex" signed with Microsoft Corporation . The Russian company was able to negotiate with Microsoft to preinstall its default search for Microsoft Edge browsers and Internet Explorer for Windows 10 browsers. After this information hit the Web, Yandex’s quotes rose.

Microsoft, according to the agreement with the Russian company, will make Yandex the default search engine for devices running the Windows 10 operating system. The domestic search service will be the default search for Windows 10 users from Russia, Belarus, Kazakhstan, Ukraine and Turkey. In addition, Yandex will be the start page for the same users.

In 2015, the revenue of Yandex grew compared to 2014 by 18% - to 59.792 billion rubles. Adjusted net profit fell by 11% to 12.179 billion rubles. At the end of February this year, Yandex announced that it was buying the building in the business district of Krasnaya Roza, where its office is located. The deal is scheduled to close in the 2nd half of the current year. If this had happened now, the company's expenses would have increased by another 44 billion rubles.

The funds were also invested in the promotion of Yandex services on mobile devices. Yandex has invested in advertising Yandex Yandex and Yandex.Market service.

Yandex considers Google and Mail.RU Group as its main competitors. To press Google on the Russian market, the company did everything it could. Yandex even filed a complaint with the FAS.

The decision on the violation by Google of the Law on Protection of Competition by the Federal Antimonopoly Service was issued in September, ordering to eliminate all the violations found before November 18. The main violation is the prohibition by Google of manufacturers of gadgets to pre-install applications of other companies on mobile devices.

After that, representatives of the company "Yandex" began to actively negotiate with manufacturers of mobile devices to pre-install their applications.