4 conditions for perfect mobile email distribution

Despite all the charm of modern SMM, email-mailing continues to be an effective way to influence potential customers.

Email-platform Litmus provides data that 53% of email-mailings open from mobile devices. Openability of Google-mail messages from mobile devices, according to Google, is 75% of users.
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Most users read emails on smartphones and tablets. Do you take this fact into account when drawing up your marketing strategy?

In this issue, we will reveal to you several secrets of creating powerful marketing messages that work effectively on small screens.

1. Briefness



As you know, she is the sister of talent. And on mobile devices with a limited screen size, this becomes especially important. Explain in clear language, break long sentences into several short ones. Try not to use complex sentences. The text should be read easily so that it can be easily perceived “on the go”.

And do not forget about the subject line of the letter. If on a computer when you open mail, we see 60 characters, then on a mobile device, this number is reduced to 25-30 characters. Oddly enough, cutting the subject line to 30 characters or less can be quite a challenge. The best title to attract the attention of the reader - 5-6 words in the form of a question. For example:

• “Want to save time?”

• “ We write bestseller for 30 days”

• “What are your consumers talking about?”

2. Adaptive format



For maximum text readability, use a single column format. Choose a font size of 14 points or more. On small screens to disassemble the small print, sometimes it becomes a real quest. Why do your customers need unnecessary complexity?

The message width should be 600 pixels. And do not put a few links next. It is very easy to miss and click the wrong place.
3. Focus on image



Of course, the images attract the attention of readers. But the resolution of the displays of various devices can vary greatly. For example, Apple's iOS displays images automatically. On Android, the same image rotation is disabled. If there are multiple images in your email, they may appear as white blocks. In this case, marketers recommend using the so-called alternative text - the name of the image that describes its content. In the case when the image is not displayed on the mobile device, the client will at least know what is drawn there.

Before sending an email newsletter, test it on multiple mobile devices to avoid possible errors when opening a letter to the client.

4. Sensible call to action



It's not a secret that people read mail through mobile devices in fragments - between the pairs / lessons, at lunchtime or in transport. Accordingly, the reading time is limited - not the fact that they will read your letter completely.

Your call to action should be visible and appear at the beginning of the letter. Simplify the task for readers — voice the purpose of your marketing message.

Link to your call-to-action large enough to make it visible on a small screen. Fingers are not as accurate and tiny as the mouse cursor. Do not forget about it.

And do not overdo it with relink. If the user needs to click on the link more than once to perform the target action, there is a danger that he will simply abandon the case and close the letter.

The perfect call-to-action is enclosed in a square of 40-50 pixels in size and has no extra links around.

And what other necessary conditions for mobile email marketing will you advise? We are waiting for answers in the comments.



BYYD • Mobile Advertising Platform