Review of the book of David Yffy and Michael Kusumano "The Art of Strategy"

Apple, Microsoft and Intel, Jobs, Gates and Grove.

Three different companies, three different managers, three leading positions in the market. How did they do it? Are there any general rules for successful CEOs? Can you understand them and apply them yourself?



David Yoffe and Michael Kusumano, two Harvard and MIT business strategy instructors, conducted in-depth research to answer these questions. They described the results in a very informative book, The Art of Strategy. Lessons from Steve Jobs, Bill Gates and Andy Grove. ”



Immediately, the book is not an ordinary biography of great leaders. This is really a collection of knowledge from the history of Apple, Microsoft and Intel, described in an accessible form, with examples of the successes and mistakes of companies and their managers.

And, although it would seem that these leaders and companies are very different - the authors precisely find common features that allowed these three CEOs to raise their offspring to the level at which they are to this day.



The experience of teaching authors had a positive impact on the style - reading a book is easy and fast. All information is structured and clear. The book is divided into five chapters, each of which is devoted to one of the main rules that the authors have identified in the behavior of the three great leaders:

• “Look ahead, count back”
• “Play big, but don't put the company on the line”
• “Create not just a product, but an environment and an ecosystem”
• “Use strength and advantage - judo and sumo experience”
• “Find a solid support and build the entire structure on it”

In the chapters, every rule is explained in a very detailed and understandable way, examples from the history of all three companies are given. The authors do not seek to show the main characters of the geniuses, they lead a lot of erroneous decisions that took three CEOs in their careers to gain their experience. But after each failure, the companies managed to recover, and this is important.

At the end of each chapter there is a section “Lessons from the Masters”, in which the authors collect the squeeze from the entire chapter, which allows you to structure the read and reread if you want to remember.

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After reading there is a pleasant impression and a stock of useful knowledge in the head. The book will help to avoid many wrong decisions to founders of start-ups and novice managers, and also will be useful to already experienced managers who are faced with the tasks of expanding business, capturing new markets and long-term planning for the life of an organization.



Book: The Art of Strategy

Authors: David Yoffi, Michael Kusumano

Publisher: Mann, Ivanov and Ferber