BYYD CASES: The film “The Agents of ANKL”

The topic of today's release is a case study on the promotion of the film “The Agents of ANKL”.


Our task was to promote the film among the target audience in the territory of the Russian Federation.
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It should be noted that a large variety of tools and formats was used in this campaign - banners, Rich Media, video advertising, Postclick optimization. The main emphasis was placed on an adaptive promo site.



On adaptive promosayte user could view the trailer or go to the purchase of a ticket. Google Analytics and its own postback script, which returned information about the target behavior of users, were installed for targeted actions. In RK, use all available tracking methods. We monitored all indicators of analysts, tested various types of creatives - found out the most and least effective platforms, leaving the most productive ones. We also used various combinations of targeting.

It should be noted that all advertising materials used during the advertising campaign were prepared by BYYD.

Based on the data obtained, optimization was aimed at increasing conversions. The site has carried out a large number of targeted actions. Result - CR 2.8% was achieved .

Analytics of mobile devices through which users viewed advertising messages revealed the following indicators:



As you can see, the majority of users (76%) advertising messages reached via smartphones. The rest (24%) used tablets. If we talk about the manufacturers of mobile devices, then by a large margin (35%) Samsung products lead. Other brands like Lenovo (10%), Nokia (8%), Asus (6%) and Apple (3%) follow. Other brands of mobile devices accounted for 38% of the total audience.



Summing up the results of this advertising campaign, we can say that it used the optimal set of tools and methods. We hooked up all the formats of mobile advertising and used various ways to track user behavior. The result of this holistic approach is good performance in the number of targeted actions.



BYYD • Mobile Advertising Platform