Small business secret weapon

What do you think, what will be discussed?

Our world is becoming more mobile every day. But who said that a small business can not take advantage of this?
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Modern marketers are in the same boat with small business owners who are trying to adapt to the new conditions of mobile reality. The morning of each potential client begins roughly the same way - the Internet, social networks, reading the news, online shopping and further down the list. Therefore, it is important to resort to similar methods to attract customers.

For example, you can easily see how customers respond to an email newsletter, how actively they participate in Facebook surveys, react to offers and discounts, and even if they read your SMS messages.

Based on this data, you can differentiate your audience by preferences and select the most relevant offers for each customer base segment.

Let customers open their “mobile wallets”

Mobile customer purchases are a good platform for small businesses. You can take advantage of applications — such as the Apple Passbook or Google Wallet — to communicate with customers at the digital level and open up new opportunities for communication.

Your marketing campaigns may include loyalty cards, VIP offers, ticket sales to events, new product / service alerts, and other exclusive content.

Do not avoid mobile

Do not become businessmen who discount mobile marketing, considering it too complicated or time-consuming. Mobile marketing should be taken as another way to find and attract customers.

In addition to email and social media, do not forget about the SMS mailing. Many customers are much more willing to respond to this kind of communication.

Continue to use and improve your usual marketing methods.

By including the mobile in your marketing strategy, you can expand the existing traditional channels (TV, radio, direct mail) and add a new way of interaction, previously unknown.

Continue to make the usual steps in email and social media, “seasoning” it with mobile features calling the client to action and creating stronger ties with him. Thus create the most personalized and targeted communication.

“Pour” Mobile Marketing into Your Small Business

Use mobile as a marketing tool. You will be able to highlight the merits of your business and build for it an effective model of communication with customers.

As you can see, the mobile opens up a whole range of opportunities not only for major market players, but also for beginning businessmen . His tools are variable and allow you to find a targeted personalized approach to each client.

Why not make a small reload of your marketing strategy and not try all the tools that modern reality offers us? We share thoughts in the comments and participate in the survey.



BYYD • Mobile Advertising Platform