How to succeed in mobile SEO? Share observations

In attracting organic traffic, it is important not only to create useful and “tasty” content that users will use with great appetite. Here it is also important nice to present it. And this will help us competent and pragmatic SEO-optimization.

In the advertising market, you can find many articles about “top 10 SEO techniques” or the secrets of success of a selling site. For example, one of the components of success is the use of the landing page, which significantly improves the ranking of a site in search results and helps it reach the top faster.
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But now we would like to point out several important, in our opinion, points that will help attract more organic mobile search traffic to your applications and be on the list of popular downloads.

Turn to Bryson Meunier, SEO Director at Vivid Seats, with more than 14 years of SEO experience. In his professional column, he refers to a quote from The Wall Street Journal: “ The main problem of modern mobile optimizers is the lack of visibility regarding paid search .”

Paid search is undoubtedly an effective promotion method. But our task is to consider more affordable options.

So let's get started.

Focusing on the main ranking

Mobile and traditional SEO have always had a set of general optimization principles. Google has separate algorithms for higher ranking of search engine results on mobile devices - focusing on the relevance, usefulness and credibility of content. But if you do not index the site, any carefully selected keywords or high-quality content will not help in getting more traffic from the search. Therefore, this item can be considered a major in mobile SEO.
Fixing bugs on mobile devices

There is no significant difference in the ranking of sites that use responsive design, compared with any other mobile configuration. In spite of the configuration you use, you may encounter mobile errors that significantly reduce your visibility in organic search.

The focus on fixing bugs is what you need.
There is no urgent need for paid search.

You can use GTMetrix, Google’s Page Speed ​​Insights or similar tools as a bonus to increase page speed.



App Store Optimization

Application Store Optimization (ASO) is SEO for application store search engines. It allows you to guarantee revitalized content and its saturation with key queries.

If you have an application, you can increase its ranking in the App Store and the number of downloads, drawing attention to the queries that users “drive” in the search.

A relatively recent trend is the use of accelerated mobile pages (AMP) in search results . Such pages are more noticeable - respectively, they bring more traffic to the site.

Already, Google gives them greater visibility in search rankings. In the future, this factor may play an even greater role. Unfortunately, while this tool is intended only for publishers and is convenient when ranking news. But if your pages are so fast enough to load without using AMP, Google will give them preference.

Summing up our observations.

When optimizing applications, pay attention to: basic rating, correction of application errors, selection of “keywords” and the creation of useful, authoritative content; optimization of the application store, the use of accelerated mobile pages.



BYYD • Mobile Advertising Platform