Use or play: 31 arguments in favor of Social Media Intelligence

From the Bible: "There is no prophet in his own country." Therefore, alien prophecies have a stronger effect on people (import articles, predictions of Bulgarian Vanga or Chinese philosophy). So according to the principle of Japanese aikido, we use someone else's strength (faith, habits, foundations) for the benefit of ourselves, and we will give another translation to promote the useful. The fact that they are already massively using (and in Russia too) practically all the major FCMGs: listen to people, hear, react, influence and win . Fortunately, a good half of humanity is already living in social media.



In a small but capacious material collected useful factography, which can be used in discussions of your position to move in the right direction.

Intellectual Social Media Intelligence is the sharing of monitoring, hearing aids, and solutions that allow companies to monitor social channels and what their users say, timely responses to social signals, and a summary of their findings on important trends. and categories of analysis.
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Using SMI allows companies to gain the following benefits:
• audience segmentation
• Competitive analysis
• Trend Analysis
• Brand analysis
• Attracting customers
• Customer retention
• Customer service
• Online - research
• Highlighting opinion leaders
• Work with the audience
• Increase company productivity

Such an abundance of advantages implies that SMI can greatly influence the business of many companies.

You do not agree? If the previous advantages were not enough, then we give another 31 arguments in favor of the companies using Intellectual Analytics of Social Media:

• 87% of B2B marketers use social media to distribute information and content (NewsCred)
• 86% of US adults in one way or another interact with social media (Forrester)
• By 2020, 85% of customer interaction with the organization will take place without the participation of an employee of this organization. (Target Marketing)
• 85% of B2B clients believe that companies should disseminate information through social networks (Iconsive)
• 78% of companies state that they have a special department for working with social media (in 2012, there were 67% of them like this) (i-SCOOP)
• 75% of companies do not know what resources their most valuable customers talk about (Harvard Business Review)
• 75% of marketers in the United States believe that timely interaction with users through social channels is important (eMarketer)
• 75% of small businesses use social media for their own promotion, and use more than any other channels of interaction (BIA / Kelsey)
• 72% of companies use social technologies in one way or another, but few are close to getting the maximum benefit from their actions (McKinsey)
• 71% of companies ignore customer complaints on Twitter (Convince and Convert)
• 70% of marketers use Facebook to attract new customers (Jeff Bullas)
• 67% of the potential benefits of social media is to improve relationships within and between companies (McKinsey)
• 67% of marketers say that increasing the number of sales directly caused by online marketing campaigns is a top priority for this year (Forbes)
• Over 60% of Internet users in the US use social media daily (Bain & Company)
• 60% of companies monitor the use of social media by their employees (Gartner)
• 60% of corporations use special programs for monitoring social media accounts to prevent data leaks, including Facebook, Twitter, YouTube, and LinkedIn (Gartner)
• 53% of marketers say that creating social content is the most effective way to search engine optimization (NewsCred)
• More than 50% of all searches from a mobile device led to a purchase. (Rocket Post)
• 50% of representatives of generation Y use smartphones to get information about the product directly in stores, and 41% made purchases via smartphone (leaderswest Digital Marketing Journal)
• 47% of Americans say that Facebook (Jeff Bullas) most influences their buying decisions
• 37% of marketers say blogs are the most valuable form of marketing content (NewsCred)
• 34% of Fortune 500 companies maintain active blogs - the largest percentage since 2008. (Forbes)
• 31% of companies do not measure the effectiveness of social media (Harvard Business Review)
• 25% of marketers in the United States find it normal to ignore social media clients (eMarketer)
• 23% of marketers use social analytics (Harvard Business Review)
• Only 20% of marketing directors use social networks to interact with customers (Marketing Land)
• Only 7% of companies state that they have implemented social media in their marketing activities (Harvard Business Review)
• Daily, people share over 27 million pieces of content (NewsCred)
• Blogs reads more than 329 million people every month (NewsCred)
• “Interesting content” is one of three main reasons why people subscribe to brand pages in social media (NewsCred)
• In the next five years, the social media marketing budget will double (Social Fresh)

Does your company use social media, but does it use Intellectual Analytics?