Google denies access to PageRank for webmasters

This week, Google has officially confirmed that the Toolbar is losing publicly available information about PageRank, a metric that webmasters often used to evaluate site popularity. In the near future, PageRank will be used exclusively within Google search rankings when evaluating a site and its search engine rankings.



For webmasters who continue to promote websites by purchasing links from popular sources, it will become more difficult to assess the quality of the link source, which will make this type of promotion irrelevant. If previous initiatives of Yandex and Google were actively aimed at changing the existing approach to SEO and buying links to raise the site in the ranking.



For business owners, this will make it more difficult to promote sites for key queries - only Google will be able to determine the “weight” of each of the sites. Due to this approach, Google will improve search results, getting rid of junk sites that climb search queries due to buying links on sites with high PageRank. sources, in order to maximize the issue even for irrelevant requests.

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Against the backdrop of the closure of PageRank, alternative ways of promoting websites will continue to flourish, which will continue to guarantee first place in search results without any guarantees. But in any case, typical SEO gradually ceases to exist and simply buying links is no longer necessary. Especially after hiding PageRank on sites, quality content will begin to be valued, increasing its quoting by other sites and users on social networks.