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New era of application market development





A new study from App Annie “The Next Horizon of the Emerging Application Market” showed that Brazil, Russia, India and China (BRICS) overshadowed the most developed global application markets in terms of the increase in downloads, the number of which increased by 80% compared to last year.



A comprehensive analysis of indicators and trends from App Annie demonstrates that smartphones have become available for a huge number of people. Along with this, in countries such as Mexico, Indonesia and Turkey, the government is improving the quality of the Internet. Growth is also observed in Vietnam, Thailand, Egypt and Argentina, in which the number of downloads from last year increased by no less than 60% .

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“What is good about the application market is that it has no framework,” the study authors say. “If you create an application, it can be in the hands of absolutely anyone from anywhere in the world. Billions of smartphone owners will take advantage of it .



These countries are a new and previously unknown market that is now available to a huge number of publishers.



In these countries, there has been a staggering growth on both iOS and Android. This growth is expected to continue in the future. But in which regions does it happen the fastest? What is the reason? Which categories of applications are the most competitive, and which still have great potential ?, all these issues are discussed in detail in a study that is designed to help marketers succeed in the growing global application market.



Full version of the study you can find here .







BYYD • Mobile Advertising Platform

Source: https://habr.com/ru/post/299184/



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