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Russian investors have invested in Iran’s Internet companies, discovering the “huge potential” of the local IT market

In 2015, the president of Parus Capital, the former shareholder of Qiwi, Andrey Muravyov, and the managing partner of Parus Capital, Boris Sineubko, invested in the Pomegranate Investment fund.

The founders of Avito, Jonas Nordlander and Philip Engelbert, also became shareholders of Pomegranate last fall.

To date, Pomegranate has almost reached $ 25 million. On March 4, a private pre-IPO offering of Pomegranate was announced for a total of up to € 75 million, and an IPO is scheduled for Stockholm next year (the fund is registered in Sweden).
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Today it became known that Pomegranate invested in the Iranian investment company Sarava , as well as in the Iranian startup Sheypoor .

According to Kommersant, Pomegranate Investment owns 9.4% of Sarava. She, in turn, owns 51% of the startup DigiKala . Boris Sinegubko called DigiKala online retailer "local Amazon".

In addition, Sarava controls 20% of the Cafe Bazaar / Divar group of companies and 15% of the Sheypoor startup. The last two companies have a significant share in the market of private announcements of Iran. Pomegranate Investment also owns 28.8% of Sheypoor directly.

Iran has “enormous potential,” says Boris Sinegubko. Of the 80 million people in the country, more than half are young people who want to use technology. According to various estimates, this segment of the country's audience owns 20–30 million smartphones.

The cost of DigiKala is estimated at less than $ 400 million. Investors expect DigiKala to grow to $ 3–4 billion over the next five years. In their opinion, this will happen due to the growth of the e-commerce market in Iran after the lifting of sanctions by the UN Security Council, the EU (and partly the US) in January 2015. In addition, the country is building new telecommunications networks, including the 4G standard.

Source: https://habr.com/ru/post/299164/


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