Advertising campaign has begun
We have learned earlier that Microsoft is going to invest $ 300 million in an advertising campaign aimed at correcting the reputation of Windows Vista and striking back an Apple advertising campaign called Get a Mac. The first swallows appeared on the net. On the Microsoft website, you can stumble upon such a banner.
“Once everyone thought that the Earth was flat. Learn the facts about Windows Vista.
The banner leads to the Windows Vista website : Look how far we've come (“Windows Vista: Look what we have achieved”), which immediately meets us with a calling phrase.
“We know that some of you are upset after your early acquaintance [with Windows Vista]. Printers did not work. The games slowed down. You told us, sometimes loudly, that the latest version of Windows did not meet your expectations from a Microsoft product. Well, we wrote everything down and took action. ”
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And the “measures” were taken as follows: as expected, Microsoft began with numbers - the site is filled with facts about the functionality and features of Windows Vista, including “100 reasons why you are speechless”, divided into five pages, 20 reasons each. On the first page you can find a lot of links about improved system compatibility (more than 77,000 models of supported hardware), various myths ("Vista is not XP in a beautiful wrapper"), features of working with the system, security, speed and more About many things.
With regard to security specifically, you can see some response from the Get a Mac campaign, in the recent videos of which the security system in Windows Vista was often the subject of humor.
“There are two times fewer vulnerabilities in Windows Vista than in Windows XP. The chance of spyware and malware infection is 60% less than on Windows XP SP2. And in early 2008, Windows Vista proved to be a system with 89% fewer vulnerabilities than Mac OS X 10.5, which makes it possible to call this system the safest Windows version of all time. ”
“Once everyone thought that the Earth was flat. Learn the facts about Windows Vista.
The banner leads to the Windows Vista website : Look how far we've come (“Windows Vista: Look what we have achieved”), which immediately meets us with a calling phrase.
“We know that some of you are upset after your early acquaintance [with Windows Vista]. Printers did not work. The games slowed down. You told us, sometimes loudly, that the latest version of Windows did not meet your expectations from a Microsoft product. Well, we wrote everything down and took action. ”
')
And the “measures” were taken as follows: as expected, Microsoft began with numbers - the site is filled with facts about the functionality and features of Windows Vista, including “100 reasons why you are speechless”, divided into five pages, 20 reasons each. On the first page you can find a lot of links about improved system compatibility (more than 77,000 models of supported hardware), various myths ("Vista is not XP in a beautiful wrapper"), features of working with the system, security, speed and more About many things.
With regard to security specifically, you can see some response from the Get a Mac campaign, in the recent videos of which the security system in Windows Vista was often the subject of humor.
“There are two times fewer vulnerabilities in Windows Vista than in Windows XP. The chance of spyware and malware infection is 60% less than on Windows XP SP2. And in early 2008, Windows Vista proved to be a system with 89% fewer vulnerabilities than Mac OS X 10.5, which makes it possible to call this system the safest Windows version of all time. ”
Source: https://habr.com/ru/post/29916/
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