Reorganization-diversification: "Yandex.Market" is sent to an independent voyage
The Yandex.Market product aggregator will now be an independent company. Yandex has another subsidiary.
It was headed by Pavel Aleshin, who just managed the Yandex.Market project, Interfax reports, citing materials from the State Registration Herald.
The partners of Yandex.Market are about 20 thousand online stores, including a number of foreign ones. The monthly audience of Yandex.Market has exceeded 20 million people.
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In 2015, Yandex.Market showed good results, they grew faster than the total revenue of Yandex, the company's general director Alexander Shulgin noted in February.
At the end of 2015, the revenue of Yandex grew year-on-year by 18%, to 59.8 billion rubles. The estimated turnover of Yandex.Market for 10 months of 2015 amounted to 72.5 billion rubles, which is 23.6% more compared to 2014.
Yandex.Vertical includes all Yandex ad services - Avto.ru , Yandex.Realty, Yandex.Rabota and Yandex.Travel . Yandex.Vertikali plans to compete with the leader of the Russian market Avito .
According to representatives of Yandex, the reorganization will help services whose business models differ significantly from the main way of Yandex monetization (advertising monetization) to maximize its potential.
“The legal separation of companies is an attempt for several teams to create full-fledged market conditions for work. This is an attempt to make so that for us de facto and de jure, including financially, the main task was not project activity and not only product development, but the creation of a business. It is difficult to count the costs, the effectiveness of decisions made when you live in the general budget in the general conditions. In general, a bet is being made that in a few years we will become a significant percentage in the revenue of the entire Yandex group of companies, ” said Anton Zabannykh.
It was headed by Pavel Aleshin, who just managed the Yandex.Market project, Interfax reports, citing materials from the State Registration Herald.
The partners of Yandex.Market are about 20 thousand online stores, including a number of foreign ones. The monthly audience of Yandex.Market has exceeded 20 million people.
')
In 2015, Yandex.Market showed good results, they grew faster than the total revenue of Yandex, the company's general director Alexander Shulgin noted in February.
At the end of 2015, the revenue of Yandex grew year-on-year by 18%, to 59.8 billion rubles. The estimated turnover of Yandex.Market for 10 months of 2015 amounted to 72.5 billion rubles, which is 23.6% more compared to 2014.
Yandex.Market is a service for comparing the characteristics of goods and their prices. Created November 30, 2000. Internet users have access to detailed descriptions of product characteristics, product selection by parameters and quick selection using Guru artificial intelligence and ready-made recipes, comparison of models and prices, customer reviews about products and stores.In January 2016, Yandex allocated two departments into separate structures, bringing him non-advertising income, Yandex.Taxi and Yandex.Vertical ad service. The provision of services will help diversify risks and reduce the advertising share in the revenue structure of Yandex, which now amounts to almost 99%.
Yandex.Vertical includes all Yandex ad services - Avto.ru , Yandex.Realty, Yandex.Rabota and Yandex.Travel . Yandex.Vertikali plans to compete with the leader of the Russian market Avito .
According to representatives of Yandex, the reorganization will help services whose business models differ significantly from the main way of Yandex monetization (advertising monetization) to maximize its potential.
“The legal separation of companies is an attempt for several teams to create full-fledged market conditions for work. This is an attempt to make so that for us de facto and de jure, including financially, the main task was not project activity and not only product development, but the creation of a business. It is difficult to count the costs, the effectiveness of decisions made when you live in the general budget in the general conditions. In general, a bet is being made that in a few years we will become a significant percentage in the revenue of the entire Yandex group of companies, ” said Anton Zabannykh.
Source: https://habr.com/ru/post/299110/
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